MANILA, PHILIPPINES – DO. ASIA is thrilled to announce the appointment of Noelle Segundo as the new General Manager of DO. Philippines, replacing Sandra Hsu, who is departing the agency after expertly shepherding the transition from Ambient Digital to DO. ASIA following the DO acquisition in 2023.
Noelle is a dynamic leader with a distinguished background in agency strategy and client partnerships;
she is poised to advance DO. Philippines’ mission in elevating strategic and creative impact.
Simon Lockyer, Managing Director of DO. ASIA, says, “We are delighted to have Noelle join us to run the DO. Philippines’ office. Her stellar agency track record will help us further elevate our client offering and agency culture.”
Embracing the DO action-oriented culture of creativity and innovation, Noelle Segundo added, “To
‘Defy Ordinary’ isn’t just a mantra, it’s a mission. I’m excited to work with this exceptional team to push
creative boundaries and deliver work that is both inspiring and impactful.”
Founder & Group CEO Andrew Dowling said, “From a personal perspective, I’d first like to sincerely
thank Sandra for the past 10 years of commitment and dedication, it’s truly amazing what she has
helped build at both Ambient Digital and now DO; we’re all eternally grateful.”
On Noelle’s appointment, Andrew went on to say, “the appointment is a key strategic step on our Asia
journey. Her leadership aligns perfectly with our desire to Defy Ordinary in every aspect of the DO
business.”
This announcement comes following the recent appointment of Simon Lockyer as DO. ASIA Managing
Director and a number of recent regional wins including Lazada, Vinfast, and Glad.
About DO
DO is an independent Creative Agency founded in 2017 by Andrew Dowling, former Group MD of Y&R
Group and Tom Ormes, Executive Creative Director of Iris Worldwide and now co-owned by BMF’s
former GM, Paul Coles and former Elvis London ECD, Neale Horrigan. Backed by Australian and
international investors, our ambition is to build an independent global network, never too big to care for
our people, clients, and the work.
