ASIA-PACIFIC – SEPTEMBER 2011: Wi-Fi networks as literary genre? JWT Melbourne has launched a world-first digital literary innovation at the Melbourne Writers Festival, using Wi-Fi networks to bring short stories to the mobile devices of unsuspecting festival goers.
Called Wi-Fiction, the initiative was created as part of JWT’s brief from Melbourne Writers Festival to make stories more accessible to the public. Powering Wi-Fiction is ‘Router Writer’, a box full of wireless routers, placed at the epicentre of the week-long festival at Federation Square Atrium.
When people browse the internet on their smartphone or tablet devices, they were shown a list of Wi-Fi network names which created the Wi-Fiction stories.
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