ASIA-PACIFIC – SHANGHAI, CHINA, SEPTEMBER 28, 2011: TBWA has announced the promotion of Jeff Ma, currently Managing Director of TBWA\Shanghai, to Chief Marketing Officer for TBWA\Greater China. The move is effective immediately.
In his new role, Ma will take charge of business development, public relations and marketing, government relations, and strategic growth initiatives for TBWA\Greater China, while remaining active in leading a group of key clients in TBWA\Shanghai.
Ma, a Shanghai native, began his career in 1995. He was the first General Manager of M&C Saatchi and spent five years running Ogilvy Action. He joined TBWA in mid-2010.
Ian Thubron, Group President of TBWA\Greater China, commented, “Jeff is a catalyst for growth. In the last 12 months, Jeff has significantly contributed to TBWA’s growth in China. Jeff has led the drive in Shanghai and contributing to the organic growth of key accounts. I want harness Jeff’s skills to drive the growth agenda nationally as we strive to become the Iconic Creative Company in China.”
Commenting on his appointment, Ma said, “TBWA’s culture of Disruption and striving to be Iconic in all senses, gels completely with me. The opportunity to work with Ian and our national leadership team to drive growth is a challenge and opportunity to demonstrate what a new breed of agency in China can achieve.”
In the interim, Thubron will take on Ma’s former responsibilities at TBWA\Shanghai.
