MANILA – In an effort to promote online shopping in the country, the Department of Trade and Industry (DTI) together with e-commerce players and digital industry leaders is supporting the Pinoy Cyber Sale weekend from November 25-28, 2016.

Dubbed as the local version of America’s Black Friday weekend, the Pinoy Cyber Sale is on its second run, a unified online sale event where ten e-commerce players in the country will be showcasing attractive deals and discounts, in time for the holiday shopping rush. Participating websites include merchants in fashion, retail, electronics and gadgets, beauty products, handmade goods, services and more. Last year’s Pinoy Cyber Sale was a success with e-tailers reporting significant increase in profit and site traffic, driven by massive promotion and curated offers.

This year’s event puts the spotlight on All Pinoy, a section of the Pinoy Cyber Sale website where a wide range of locally-produced merchandise from select regions in the Philippines will be sold through Mimaropa Ventures and One Store. This industry initiative is to empower small and medium enterprises to recognize their e-commerce potential and reach a wide customer base in the most effortless way possible with the help of DTI and initiative partners. From local delicacies, handicrafts, services to furniture, the wide range of All Pinoy products is a shoo-in for your Christmas gift list this year.

DTI, who has been instrumental in raising awareness and supporting the initiative since its inception last year, also expresses great excitement in the potential of leveraging e-commerce as a major growth platform to MSME’s. The launch of All Pinoy this year cements the role of MSME’s in sustaining the country’s economic growth.

Fashion consumers can look forward to saving up to 70% + 18% OFF on all app transactions on top local brands including CLN, Memo, Oxygen and ForMe. Offering a wide assortment of products from women’s apparel, men’s apparel, accessories to active wear and travel wear, Pinoy Cyber Sale at ZALORA is the one-stop shop where shoppers can satisfy their fashion needs for any occasion.

The Pinoy Cyber Sale initiative is in partnership with the Department of Trade & Industry (DTI), the Digital Commerce Association of the Philippines (DCOM), Viber, and is co-presented by Globe myBusiness and GCash.

From beauty, travel, home & living, gadgets, toys & baby essentials, and fashion, Pinoy Cyber Sale is the online shopping mecca for all your shopping needs this season. Visit www.pinoycybersale.com to know more about the deals and offers. Merchants include ZALORA, Ellana Minerals, Mimaropa Ventures, Shopinas, Lazada, Goods, Calyxta, Takatack, and One Store.