For the launch of Standard Chartered’s new Unlimited Cashback Credit Card, TBWA\Singapore created the ‘Unlimited Joy’ campaign, comprising a 45-second film, out-of-home, digital and print.
The campaign aims to make Standard Chartered’s cashback credit card the most desirable in Singapore, and communicated the benefits through a charming film featuring a pinball machine.
“With unlimited cashback on travel, dining and shopping spends, there are endless ways people can add fun and excitement to their lives,” said John Sheterline, creative director at TBWA\Singapore. “The pinball was a perfect way to portray the card’s benefits, as the ball bounces energetically off the machine’s features, rapidly clocking up limitless cashback points.”
Outlining the key differences from competitors’ cards – unlimited cashback and no minimum spend – the film shows a classic pinball machine with miniature mechanical dioramas that come alive when the ball bounces through a journey and reveals the cashback amount for each category.