LONDON, UK – Marking its two-year milestone, full-service creative marketing collective IFNOTNOWWHEN is proud to announce a new strategic partnership with Agent-At-Large, a London-based talent-led production company renowned for its streamlined approach to creative campaigns.
This partnership brings together two marketing powerhouses to deliver unparalleled creative, communications, and content strategies for brands across Food & Drink, Fashion, Luxury, Beauty, Health & Wellness, Sport, Auto, Tech, Film & TV Production, Post Production, Finance and Property, supporting both Direct-to-Consumer and B2B campaigns.
The collaboration marks the expansion of IFNOTNOWWHEN’s offering by joining forces with Agent-At-Large’s new creative production division and specialist network of Directors, Photographers, Videographers, Art Directors, Set Stylists, and Food Stylists.
This dynamic creative partnership brings together two boutique teams with complementary strengths, seamlessly integrating Agent-At-Large’s talent-led production expertise into IFNOTNOWWHEN’s signature ‘In-House, Out-of-House’ model. Together, the two teams deliver a powerful blend of bold strategic marketing, standout creative, and full-scale content production under one adaptive, collaborative roof.
IFNOTNOWWHEN’s Creative Marketing Collective blends seasoned expertise with fresh new gen perspectives, offering clients access to specialist skills across the full range of marketing disciplines. From fractional CMO-led Brand Strategy and Positioning, to USP and value-driven Brand Copywriting and PR, to Website, Digital Marketing, Socials, SEO, Paid Media, and Content Creation, their flexible model allows businesses – from startups to scale-ups, to mids and globals – to benefit from high-level expertise without the overhead costs of traditional larger agencies or full-time in-house teams.
Agent-At-Large is a London-based, talent-led production company founded by Managing Director & Executive Producer Peter Gearing, with a mission to streamline the creative process by offering an end-to-end solution that pairs the right talent with the right brief – supporting clients all the way through to delivery. With large-scale film know-how and agency-side precision, the Agent-At-Large team combines creative matchmaking with hands-on production oversight to ensure each project runs smoothly and delivers exceptional results.
Agent-At-Large’s collaborative and pragmatic approach has made them a go-to partner for major brands and creative agencies alike – valued for their clarity, creativity, and commitment to making great work, with less fuss. Covering a broad range of industries, clients include brands such as: Jimmy Choo, The Guardian, The Tate Museum, Godiva, Diageo, Tanqueray, Coca Cola, Aqua Libra, Mountain Dew, Heinz, Mondelēz, Sidemen – Sides, Zagg,and many more.
Peter Gearing, Founder of Agent-At-Large commented; “We’re thrilled to partner with Vic and her incredible IFNOTNOWWHEN team. She’s a dynamic force of nature – the kind that makes doing great work together, with our incredible client roster, not only easier but a lot of fun! This collaboration aligns with our vision of delivering high-quality creative content, and we’re excited to contribute our skills to their innovative marketing model.”
Victoria Poole, Founder of IFNOTNOWWHEN, is a seasoned Marketing Director and Entrepreneur with over 20 years of experience building world-class brands. She has worked across top global advertising agencies including AMV BBDO, Saatchi & Saatchi, and Mother, as well as leading studios and media companies such as The Mill, VERSA Film & TV Studios, Twickenham Film Studios, Brand Opus and Gravity Media. Victoria brings unmatched expertise and vision to every project, with a track record of delivering above-the-line, effective campaigns for brands including Audi, Toyota, Mars, Maltesers, Olay, Clarks, Birdseye and Our London Vodka.
With a passion for culture, food, lifestyle, and travel, Victoria blends authenticity with strategy to lead a collective built on creativity, collaboration, and innovation. Proudly independent and female-founded, IFNOTNOWWHEN was built from the ground up with no outside
investment — just experience, insight, and a mission to make marketing more meaningful. Victoria launched IFNOTNOWWHEN to disrupt the status quo, believing that no one else was offering what her team could uniquely deliver.
Now in its second year, IFNOTNOWWHEN is building on its momentum with a bold new chapter. Victoria states, “Joining forces with Agent-At-Large allows us to offer an even broader spectrum of creative services to our clients and to scale up once more. Peter and his team’s expertise complement our existing offering, enabling us to deliver even more dynamic and visually compelling campaigns for independent and global brands.”
IFNOTNOWWHEN Creative, Film & TV, and Innovation clients include VERSA Studios, UNIT Advertising, UNIT Film & TV, Avenues Editors, Scenesis Pictures, Hotcam, Hotspring, Slapshot, Bleat Post Production, and Crew Room Academy.
Lifestyle clients include water filtration brand Aquaphor and HORECA Aquaphor Professional, Ancestrel Wines, La Petite Baigneuse Natural WInes, Sardina tins, Vizioli’s fine deli, as well as actor, whiskey ambassador for Craft Irish Whiskey, and creator of the Soho Spirit Festival, Tony McGeever. Property and Finance companies include Space Workspace Units, 40 Leadenhall Property Development, The Bedford Estates, Canary Wharf Group, Hornsey Townhall Arts Centre, Time + Space, and The Creative District, as well as the International Tax Planning Association.
“Marketing in creative industries demands flexibility, innovation, and speed. We employ all our marketing tools to cleverly combine each and every bit of the marketing mix to create genuine content that people care about,” says Victoria. With a sharp focus on effectiveness, creativity, and energizing brands both internally and externally, Victoria and her team consistently deliver impactful transformations and growth-focused, lead-generating campaigns.
At the heart of IFNOTNOWWHEN is a commitment to building community and delivering meaningful, measurable impact. The team actively fosters collaboration across its client network through cross-promotion, co-hosted events, and strategically aligned product launches. This new partnership with Agent-At-Large strengthens that mission and leverages two complementary forces to deliver elevated brand storytelling, visibility, and growth.
Victoria Poole, Founder of IFNOTNOWWHEN, says: “By partnering with Agent-At-Large, we’re offering a bespoke approach that adapts to clients’ needs, providing access to the best industry talent without the usual barriers. We both want to do something different that doesn’t feel slow and expensive and detached like so many other marketing options. Plus, we just really enjoy their company!”
Peter Gearing, Founder of Agent-At-Large, adds: “With Agent-At-Large, our goal has always focused on bringing creative work to life with fewer layers, more expertise, faster turnaround, and a more enjoyable process—with full project oversight from brief to delivery. IFNOTNOWHEN utilises a similar approach that extends beyond delivering exceptional work for clients. We also want to create a lasting, positive impact for our industry and community—and have fun doing it. That’s important.”
IFNOTNOWWHEN x Agent-At-Large: here to make great ideas happen, smoothly.
