LONDON, UNITED KINGDOM – Volkswagen is putting its fans front and center with the launch of the latest phase of its YourVolkswagen brand platform, a social-first campaign that tells the authentic stories of real drivers and their enduring bond with the marque.
Developed in partnership with adam&eveDDB London, YourVolkswagen highlights the brand’s emotional connection with its community, featuring drivers who share what Volkswagen means to them and how it has shaped their lives.
The new campaign spotlights five Volkswagen enthusiasts whose long-standing relationships with the brand exemplify loyalty across generations. Among them is Pritpal, a mechanic raised in a family of Volkswagen devotees; Rob, a classic car restorer who owns one of the UK’s most celebrated Polos; and Richard, a dedicated collector who has owned more than 50 Volkswagen cars.
Shot by acclaimed photographer and director Tom Cockram and produced by Omnicom Production, the series comprises short-form films designed specifically for social platforms. Each fan story is delivered in 20-second and 10-second edits, supported by carousel images to enhance engagement across digital channels.
adam&eveDDB collaborated with Six Minutes to identify Volkswagen drivers whose personal journeys embody the campaign’s message, while PHD led media planning and buying. Running until 28 December 2025, the campaign will be featured on TikTok, Pinterest, and Meta, with additional amplification through digital out-of-home placements across major UK cities, including Liverpool, Manchester, Birmingham, and London. The work will also appear at Storm Cromination in West London.
This marks the third evolution of the YourVolkswagen platform, first introduced in May 2024, further cementing the brand’s commitment to storytelling shaped by its customers.
“With YourVolkswagen we continue to involve our customers and fans – our greatest assets – and work with them to create something that we feel is truly unique and collaborative,” said Sarah Cox-Thornley, Head of Marketing at Volkswagen UK. “This is something that other brands simply can’t match. The many inspiring stories we have shone a spotlight on so far demonstrate how Volkswagen has always been, and will always be, an inclusive brand, and a love that lasts a lifetime – that’s why it is the people’s car.”
Sam Lecoeur, Chief Client Officer, adam&eveDDB, added: “It’s been an absolute pleasure to inject even more life into the brand platform; working with our social platform partners, to tell scroll-stopping stories about real Volkswagen drivers that are full of feeling.”
CAMPAIGN CREDITS
Client: Volkswagen
Brand: Volkswagen
Project/Campaign Name: YourVolkswagen
First Air Date: August 2025
Client: Volkswagen
Head of Marketing at Volkswagen Passenger Cars: Sarah Cox-Thornley
Brand & Performance Marketing Team Lead: Glyn Butterworth
Brand Marketing Manager: Laura Ayers
Brand Communications Manager: Hannah Davis
Social Media Manager: Fiona Jones
Agency: adam&eveDDB
Chief Creative Officers: Ant Nelson and Mike Sutherland
Creative Directors: Ted Heath, Paul Angus, and Ben Polkinghorne
Social Creative Director: Osob Yusuf
Producers: Jessica Middleton and Lynn Murphy
Group Planning Director: Jack Spicer
Senior Planner: Oscar Beach
Chief Executive Officer: Miranda Hipwell
Chief Client Officer: Sam Lecouer
Business Director: Piers Raffo
Account Director: Ethan Meade
Account Manager: Livia von Tucher
Project Director: Jane Bartam
Junior Project Manager: Jake Paterson
Senior Legal Counsel: Tom Campbell
Business Affairs Manager: Edan Cummins
Photographer/Director: Tom Cockram
Senior Photographic Agent: Imogen Wall
Production Company: Omnicom Production
Executive Producer: Nick Ferguson
Producers: Lucy Bell, Richard Bailey, and Tavie Agama
Production Manager: Beatrice Giustini
Production Assistant: Teddy Robson
1st Assistant Director: Tom Kelly and Ali Copland
Runner: Krishna Modwhadia and Sophia Elliott
Location Manager: Guy Darby
DOP: Tom Hole
Focus Puller: Ernie Griffiths
Clapper Loader: Max Gammer
DIT: Luke Mccarthy
Trainee: Khulu Khabo
Gaffer: Ed Smith
Spark: Micheal Anderson
Digi Op: George Zenko
Sound Mixer: Adina Istrate
Editing Company: Stitch Editing
Senior Producer: Maggie McDermott
Editor: Sara Faulkner
Editing Company: Omnicom Production
Hybrid Editor: Darnell Depradine
Online: Coffee & TV
Executive Producer: Pete Burch
Colourist: Lewis Crossfield
Audio Post-Production: 750mph
Producer: Carla Thomas
Sound Engineer: Lucas Trigg
Design: adam&eveDDB and Omnicom Production
Senior Interactive Designer: Sam Butler
Senior Motion Designer: Joe Hollingsworth
Motion Designer: Seb Hartzell and Teodor Stanev
Designer: Will Whittington
Senior Creative Artworker: Dave Callow
Creative Artworker: Annabelle DelaCruz
Retouching: Omnicom Production
Head of Retouching: Andy Nutt
Retouching Studio Manager: Jon Webb
Senior Retoucher: Dan Jackson
Studio Services: Omnicom Production
Senior Producer: Charlotte O’Reilly, Tony Hutton, and Mateusz Romanowicz
Post Producer: Tarik Haksever
Motion Designer: Krzysztof Maślejak
QC Operator: Trevor Malone
