ASIA-PACIFIC – TAIPEI, FEBRUARY 9, 2012: Omnicom’s OMD Taiwan was awarded the media buying and planning assignment for PepsiCo Foods for immediate effectivity.
OMD Taiwan will be responsible for the full media planning and buying service for the company’s food snacks brands in Taiwan including Lay’s, SunBItes, Doritos, and Cheetos.
"We are pleased to appoint OMD Taiwan as our media agency. Throughout the pitch process, OMD demonstrated in-depth knowledge of the industry and our business. OMD’s professionalism, resources, insights and tools will help in driving the growth of PepsiCo Food’s operations in Taiwan," commented Bella Chai, head of marketing of PepsiCo Foods Taiwan.
“We welcome the opportunity to work with PepsiCo Foods in Taiwan. OMD will pull together the best of resources to value-add to PepsiCo’s brand objectives and enhance their reputation in Taiwan. The OMD team is thrilled to be entrusted with the responsibility and enthused to work on the account,” said Elle Huang, chief executive officer, Omnicom Media Group, Taiwan.
