ASIA-PACIFIC, AUGUST 2010 – Grey Korea has been named as the agency of record for Daewon Pharmaceutical Company after a highly competitive six-way pitch. The mandate includes creative duties for advertising, public relations, online marketing, promotions and event management.
Grey Korea won the account based on its total communications approach and best-in-class strategic capabilities. With the help of in-depth research conducted during the pitch process, the agency showcased a clear understanding of the category and Daewon Pharmaceutical Company’s business needs.
“Daewon Pharmaceutical Company is a leading firm in its field and we are proud to be associated with a Korean-based company with a solid reputation. We look forward to forming a strong partnership with their team as we work with them to further elevate their brand locally and beyond,” says TK Kwon, Group Account Director, Grey Korea.
Won adds that the win is significant as it continues to build positive momentum for the agency, and offers opportunities to develop compelling creative work as well as win even more new business.
The Daewon Pharmaceutical Company appointment follows recent successes, with Grey Korea picking up Allergan’s Botox, Juvederm, Natrelle and Latisse brands, as well as its activation marketing arm G2 Korea launching Subway’s first ever campaign in the country.
