adobe
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Brand & Business
Interpublic Group launches Adobe-powered marketing platform to boost ideation, creation and productive with generative AI
SINGAPORE — Interpublic Group (IPG) announced a global partnership with Adobe to power content creation and activation across the company’s…
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Digital News
Adobe upgrades Assistant feature for Reader and Acrobat with AI-fueled conversational engine
SINGAPORE – Adobe introduced AI Assistant in beta, a new generative AI-powered conversational engine in Reader and Acrobat. Deeply integrated into Reader and Acrobat workflows, AI Assistant instantly generates summaries and…
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Insight
Adobe reveals that Singapore consumers are ahead in terms of AI adoption, but brands are falling behind
SINGAPORE — Despite almost half of consumers in Singapore (42%) favoring artificial intelligence (AI)-assisted brand interactions, a new report shows…
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Brand & Business
Adobe and Havas join forces to deliver personalized customer experiences
CALIFORNIA, USA — Computer software company Adobe and global communications group Havas have announced an expanded partnership, transforming the agency’s…
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Insight
Singapore brands invest in technology solutions to drive efficiency, reports Adobe research
SINGAPORE — Brands in Singapore are prioritizing customer experiences to drive growth, but are challenged by reduced budgets, according to…
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People
Publicis Media appoints Minsun Collier and Matthew Mills to lead Adobe account in APAC
PARIS, FRANCE — Advertising and public relations company Publicis Media has announced two senior client leads for the Adobe media account,…
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Music
Adobe innovations across CX and content creation products unveiled at Adobe Summit EMEA 2023
SINGAPORE — Adobe kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – by unveiling a…
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Brand & Business
Publicis Groupe launches PX end-to-end content platform, powered by Adobe’s Content Supply Chain solution
PARIS, FRANCE — Creative network Publicis Groupe has announced PX, an end-to-end production offering dedicated to accelerating omnichannel content production,…
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Technology
Adobe launches Firefly-powered Generative Fill feature on Photoshop, the first step in Creative Cloud integration
SINGAPORE — Adobe unveiled Generative Fill in Photoshop, bringing Adobe Firefly‘s generative AI capabilities directly into design workflows. The new…
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People
Diphaa Nair steps in to lead strategic alliances in APAC for Dept
SINGAPORE — Global digital agency DEPT has announced the appointment of Diphaa Nair as Director of Strategic Alliances, APAC. The…
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Brand & Business
Adobe bolsters offerings to reimagine end-to-end marketing workflows with Sensei GenAI
SINGAPORE — At Adobe Summit, the world’s largest Digital Experience Conference, Adobe announced generative AI innovations across Adobe Experience Cloud that will…
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