adobo magazine
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Philippine News
People: KUMU Founder and Creative Director Clare Ros Talks Best Branding Practices for Start-ups
Coming up with a dedicated social media app for Pinoys such as KUMU is definitely no walk in the park,…
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Campaign Spotlight
Campaign Spotlight: GIGIL Launches #PlsSaveMe for GCash, Encouraging Filipinos to Break Records and Bad Spending Habits on World Savings Day
For a country deemed to be one of the happiest in the world, the World Bank discovered a sad fact…
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Global News
Brand & Business: TBWA\ Hakahudo Japan Establishes 65DB Tokyo, A Unique Data Analytics Arm for Deeper Strategic Understanding
TBWA\HAKUHODO Japan has announced the launch of 65dB TOKYO, a social media monitoring, listening and analytics arm, to bring real…
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Events
D&AD Impact 2019: The Creative Ideas Driving Positive Change Unveiled as D&AD Announces 2019 Impact Shortlist
LONDON – D&AD Impact has announced the shortlist for the fourth annual D&AD Impact Awards. Consisting of projects that embody…
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Philippine News
Brand & Business: Max’s Restaurant Celebrates 74 Years of Sarap to the Bones with “Sorpresang Sarap” Mystery Box
MANILA, PHILIPPINES – “The House That Fried Chicken Built” and the beloved culinary heritage brand responsible for Sarap-To-The-Bones goodness turns…
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Global News
New Business: Nestlé HK Appoints OMD Hong Kong as its Media Agency Across Full Portfolio, Covering 38 Brands
HONG KONG – Following a competitive pitch process, Nestlé Hong Kong has chosen OMD to take on the media planning…
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Campaign Spotlight
Campaign Spotlight: Samsung is Taking Selfies to New Heights with Earth as the Background for #SpaceSelfie By BBH
LONDON, UK – Samsung Electronics Co. Ltd is no stranger to bold marketing campaigns and is today setting the bar…
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Campaign Spotlight
Campaign Spotlight: Wunderman Thompson Thailand is Watching You and Your Not Safe for Work Trigger-Words for LINE TV’s New Series, “Instinct”
BANGKOK – To promote LINE TV’s new online series ‘Instinct’, a promotional campaign from Wunderman Thompson Thailand responds to NSFW…
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Events
Boomerang 2019: Winners Announced for this Year’s Boomerang Awards — the Philippine Awards Show for Digital Marketing Excellence
MANILA, Philippines – On the night of October 18, 2019, the winning campaigns, agencies, and advertisers of the Boomerang Awards…
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Global News
Brand & Business: M&C Saatchi Opens Agency in Islamabad–Partnership with Local Entrepreneur Opens Door in Pakistani Capital
LONDON – M&C Saatchi this morning announces the opening of its full service, creative network agency in Islamabad which will…
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Digital News
Brand & Business: Google and IdeaSpace Launch New Partnership to Boost the Growing Philippine Startup Industry
MANILA, PHILIPPINES – Google Developers Launchpad announced its partnership today with IdeaSpace to further boost the country’s progressive startup ecosystem. Google…
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Philippine News
People: KUMU Founder Roland Ros Shares his Insights on Running a Start-up, Building Teams, and Performance Marketing
The Philippines is relatively new to the concept of digital startups but we’re getting there. With startup and digital marketing…
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Philippine News
Brand & Business: Jollibee Welcomes Multi-Talented Maja Salvador into the Family as the Newest Face of Super Meals
Jollibee proudly introduces the latest member of its ever-growing family of endorsers—actress, dancer, and singer Maja Salvador as the newest…
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