adobo magazine
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Global News
People: Advertising Industry Veteran and Creative Legend Mark Tutssel To Exit Leo Burnett in June After 34 Years
It is an end of an era as Leo Burnett Worldwide announces the retirement of industry legend, Executive Chairman and…
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Philippine News
Brand & Business: Max’s Group Goes All In For Gold as it Becomes the First Major Brand to Support the Philippine Teams at the Upcoming Tokyo Olympics 2020
In recent years, brands have taken a more active stand on key social and developmental issues. Homegrown company Max’s Group…
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Philippine News
Brand & Business: A Totally New Experience Awaits at McDonald’s NXTGEN Store with Self-Ordering Kiosks, Split Counters and More
The same McDonald’s you know and have come to enjoy, but this time, with more to love—this is McDonald’s NXTGEN.…
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Campaign Spotlight
Campaign Spotlight: Pharma Chic? Chinese Social Media Sensation with Witty 999 Cold Remedy Campaign Created by Serviceplan Greater China
More than 430 million impressions of ‘999 Warm-Hearted Leggings’ print and digital campaign which captures imagination of the Chinese public…
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Global News
Entertainment & Media: 50 Million Tweets for ‘Avengers: Endgame’, Making it the Most Tweeted Movie Ever
After 11 years and 22 Marvel movies, Avengers: Endgame marks the end of an era. Since its release, fans all…
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Philippine News
#YTFF: YouTube’s Biggest Superstars Are Back in Manila! We’ve Got The Lineup of Unique Live Shows
Fans will get a chance to meet and enjoy live performances from Alex Wassabi, Matt Steffanina, Ranz Kyle, Niana Guerrero,…
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Global News
Intelligence: UK Advertising Spend Hits All Time High On 9th Consecutive Year of Market Growth, Rising Steadily to Reach £23.6B
LONDON – UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth…
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Philippine News
Design: Introducing the ‘Pinyapel’, the Sustainable, Locally-Made Specialty Paper Created from Waste Pineapple Leaves by The Design Center of the Philippines
The Design Center of the Philippines, an attached agency to the Department of Trade and Industry committed to strengthening the…
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Philippine News
Entertainment & Media: Lav Diaz’ “Ang Hupa” (The Halt) Set to Premiere in Cannes Film Festival, Along with More Stunning Films by Filipino Directors
“The Halt” (“Ang Hupa”), the new feature film by Berlinale’s Silver Bear Alfred Bauer Prize winner Lav Diaz, joins this…
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Global News
Brand & Business: The Lion Marks its New Territory as Publicis India Joins Partner Agencies in Mumbai with Swanky New Office
In a move that will enable the agency to become the crucial hub for its much-acclaimed Power of One capabilities,…
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Global News
Intelligence: The Trends that Make the World of Globally-Effective Campaigns Go Round from WARC’s 100 Rankings
The need for innovation in media strategies to drive attention, the importance of brands to be instantly recognisable and blending…
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Campaign Spotlight
Campaign Spotlight: Pregnant Dead Whale Lands on the CCP Front Lawn, Bringing Attention to the Worsening Issue of Plastic Pollution
The Cultural Center of the Philippines presents a reworking of the Dead Whale for its 2019 Earth Day Outdoor Installation…
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Digital News
Intelligence: The Latest News on the E-Commerce Sector from Merchant Machine – Fastest Rising Nations, Industries, and How This Impacts Revenue
The realm of e-commerce grows more and more with every passing year, with investors and entrepreneurs around the world cashing…
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