Advertising Expenditure Forecasts
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Insight
Insight: eCommerce and online video to fuel 11% recovery in global adspend this year
LONDON, UK — Global advertising expenditure will grow 11.2% in 2021, driven by exceptional demand for performance-led ecommerce advertising and…
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Digital News
Digital ROI catches up with fast-growing digital adspend – Zenith’s Advertising Expenditure Forecasts
Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of…
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Digital News
Innovative digital formats to drive global ad growth to 2019 – Zenith
LONDON – Social media in-feed ads, online video and other digital formats such as paid content and native advertising are…
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