JWT Manila whips up a holiday Miracle Machine for Kraft Miracle Whip

PHILIPPINES , DECEMBER 1, 2010 – Kraft Miracle and JWT Whip are leveraging Facebook to whip up miracles outside of the kitchen with the Miracle Machine.

Miracle Machine is a social network application that aims to get people and their friends and their friends’ friends working together to make miracles happen for the less fortunate. Hosted on Facebook at www.facebook.com/WhippingUpMiracles, the app hopes to mobilize people from all walks of life to combine their resources to lend a helping hand to those who need it the most.

For the first phase, the Miracle Machine wishes to whip up 12 miracles across 12 days through Facebook in time for the Christmas season. Commencing today, the following 12 giving opportunities will be rolled out on a day by day basis:

Kythe Foundation hopes to help Angelalyn Magalano, a 13-year-old angel who suffers from Nephoric Syndrome and psoriasis by making her wish come true of meeting a pilot and talk about flying.

Jamboree Mountaineers hopes to make the indigenous tribes’ Christmas in Wawa, Montalban merrier by trekking there and delivering food for Noche Buena.

Childhope Asia hopes to keep street children warm this Yuletide Season by providing them with new underwear and clothes.

Kaeskwela hopes to fill the empty libraries of public schools in far-flung areas in the country with educational books.

The Philippine Animal Welfare Society (PAWS) hopes to find abandoned dogs and cats new families to take them in by making them adoption-ready through grooming.

Sagip Buhay and Philippine General Hospital hopes to provide medical assistance for those who don’t have the means and access to proper healthcare with new blood pressure devices and Thermoscan thermometers.

Firefly Brigade and Tiklop Society hopes to collect 10 bikes and bike safety gear for people in urban communities to help them get from one place to another faster and safer so they can be more productive in their work.

Tahanang Walang Hagdan hopes to give back to the 326 volunteers who have selflessly devoted their time to the organization by giving them ts this Christmas.

Resources for the Blind hopes to record an audio storybook for blind children to bring them to the world of wonder and imagination.

Museo Pambata hopes to make 2, 000 children happy this Season of Giving by ting them with pre-loved storybooks and toys.

St. Martin de Porres Charity Home hopes to spread holiday cheer with a potluck party for the underprivileged kids under its care.

For the 12th miracle, a fully functional miracle conduit will be made available on December 12 to any and all organizations that seek support, with the goal to have the site become a platform where donors can be matched up to organizations that are aligned with their personal interests.

Visit http://www.facebook.com/WhippingUpMiracles, and click on the Miracle Machine tab to view the miracles, lend a hand if there is one you are able to help make a reality and share and spread the word amongst your friends. There might be someone in your friend list or your friends’ friend list who has the means to answer a call for help or support a specific cause.

Said Jos Ortega, CEO, JWT Manila, "If we get everyone to pitch in, we can show that as more people become part of Miracle Machine, we get to make more and more amazing things happen."

CREDITS:
JWT Office: JWT Manila
Product Name: Miracle Whip
Client: Kraft Foods Philippines
Executive Creative Director: Dave Ferrer
Creative Directors: Joe Dy
Art Director: Icel Candido, Danni Lim
Copywriter: Maan Bautista, Y2 Villanueva, Kara  Bautista
Planner: Pam Garcia
Producers: Ces de Guzman, Tricci Alonzo and Eugene Taningco-Sucayan
JWT Manila CEO: Jos Ortega
Client Service Director: Golda Roldan
Account Director: Iea Nepomuceno
Account Manager: Anne Pagaduan
Digital Consultants: Media Contacts
Coordination with Organizations: Rickshaw Events