MANILA, MAY 17, 2013 – BBDO Guerrero has created a new campaign launching The SM Store in the new SM Mall located in Taguig, with the participation of Hollywood A-Lister and style icon Sarah Jessica Parker, famed star of Sex And The City.
The campaign will use the new tagline “Love To Shop” and will demonstrate The SM Store’s commitment to fashion that signifies affordable luxury. Outdoor, print and radio executions will be appearing over the coming weeks.
The campaign was photographed in Manila by international New York-based fashion photographer, Daniela Federici, who has shot many celebrities for magazines such as Vogue.
Louie Roque, VP for marketing for The SM Store, said: “Sarah is a real fashion icon and who better to announce the opening of a new fashion destination for the city."
David Guerrero, creative chairman of BBDO Guerrero | Proximity Philippines, said, “It is a real signal of intent when a client decides to bring world-class talent, on both sides of the lens, to the Philippines in order to create famous advertising. It can make a real difference to the perception of the campaign”.
Chief executive Tony Harris said: “Projects such as this are never easy to bring together and this one has only been assembled through a tremendous working relationship on all sides. I congratulate The SM Store on helping us to bring this to fruition.”
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The SM Store at SM Aura’s Louie Roque with agency BBDO Guerrero at a VIP glam shoot at Whitespace.
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Hollywood celebrity Sarah Jessica Parker after her shoot at Whitespace for The SM Store at SM Aura.
