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Campaign Spotlight
O Boticário and AlmapBBDO reimagine intimacy with digital book Her Touch
SÃO PAULO, BRAZIL – Brazilian beauty giant O Boticário, in partnership with AlmapBBDO, released Her Touch – a digital book…
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Campaign Spotlight
Caramelo Show: A heartwarming celebration of mixed breed dogs, supported by Pedigree and AlmapBBDO
SÃO PAULO, BRAZIL – Last weekend, São Paulo witnessed an extraordinary first with the Caramelo Show, a dog show exclusively…
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Campaign Spotlight
AlmapBBDO and Amazon empties library shelves to highlight lack of Black literary representation
SAO PAOLO, BRAZIL — The Latin America Memorial Library in São Paulo recently opened its doors to an astonishing sight:…
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Campaign Spotlight
During Consumer Week, Burger King takes over Google Maps to hand out discounts at rival restaurants
SAO PAULO, BRAZIL – Last Saturday, March 15, during Consumer Week, Burger King® launched an unexpected stunt: the brand distributed exclusive discount coupons…
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Campaign Spotlight
Pedigree, AlmapBBDO celebrate the spirit of the Caramelo in heartwarming new campaign championing mixed-breed dogs
SAO PAOLO, BRAZIL — In a joyful, purpose-driven move that goes beyond branding and straight to the heart, Pedigree has…
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Uncategorized
Burger King releases the new BK Taste, inviting lawyers to try it – and to defend the product’s originality
SAO PAULO, BRAZIL – Burger King® is ringing in 2025 with an irresistible new item! This month, every BK® location in Brazil…
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Campaign Spotlight
Johnnie Walker celebrates women’s strength in the campaign ‘Strong are the Women’ by AlmapBBDO
SAO PAULO, BRAZIL – Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response…
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Campaign Spotlight
Boticário puts the spotlight on children who become caregivers for their aging parents in holiday spot by AlmapBBDO
SAO PAULO, BRAZIL — O Boticário, a Brazilian cosmetics company voted the best brand for holiday gifting*, invites reflection on…
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Campaign Spotlight
The Bradesco Seguros Group highlights the extraterrestrial power of friendship with AlmapBBDO
SAO PAULO, BRAZIL — The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, has an inspiring message for…
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Campaign Spotlight
AlmapBBDO and Accor turns vacation autoreplies to Novotel coupons with the ‘Best OOO Email Ever’
SAO PAULO, BRAZIL — Who’s never felt a twinge of jealousy and the desire to be “out of office,” too, when…
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Campaign Spotlight
LG and AlmapBBDO combine AI with air conditioning to help menopausal women cope with hot flashes
SÃO PAULO, BRAZIL — Home appliance brand LG has rolled out beta testing for its newest project and feature — Menopause Mode.…
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adoboPicks
Beds, names, and rock legends: 5 creative works that inspired us this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Campaign Spotlight
Billboard Brasil pays homage to the ‘mother of rock’ with an app that analyzes her contribution to today’s music
SAO PAULO, BRAZIL — When you think back to the birth of rock, the “founding fathers” of the genre – Elvis…
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