CANNES – F/Nazca Saatchi & Saatchi and The Martin Agency have won the two Film Lion Grand Prix trophies awarded at the last day of the Cannes Lions International Festival of Creativity this year.
“100” for earned the top prize for Brazil for a breathtaking 2-minute spot recreating 35 historical Leica photos as a tribute for iconic brand’s 100 year anniversary.
The US brought home a Grand Prix for “Unskippapable,” a series of silly, yet fairly effective 20-seconder ads for car insurance company Geico the cleverly acknowledges the very short attention span of today’s online audience.
A total of 10 Gold Lions were given out, most notable of them is Leo Burnett’s #LikeAGirl for P&G brand Always, which have already won a PR Grand Prix, and the unconventional viral YouTube hit “Between Two Ferns With Zach Galifianakis: President Barack Obama” from Funny Or Die.
No entry from Asia Pacific earned a Gold trophy in Film Lions. However, the 3-Second Cooking ‘Shrimp Frying Cannon’ and ‘Super Fried Dumpling’ by AOI Pro Tokyo, Tokyu Agency and NTT Advertising Tokyo for NTT Docomo scored a Silver Lion.
Film Craft
Meanwhile, Adam&Eve DDB from London took home the Film Craft Grand Prix, a category that recognizes “the quality and aesthetic of the film making process”
The winning work “Monty’s Christmas” for department store John Lewis, whose yuletide themed ads are considered as one of UK’s highly-anticipated ad events. Last year was a story about a boy and his friend Monty, a penguin.
Meanwhile, the 3-Second Cooking campaign by AOI Pro Tokyo, Tokyu Agency and NTT Advertising won Asia Pacific’s only Film Craft Gold Lion. Australia won 1 Silver and 2 Bronze Lions while New Zealand secured only 1 Bronze Lion– a total of 5 trophies for the region.
