ASIA-PACIFIC – AUCKLAND, NEW ZEALAND, NOVEMBER 2011: JWT New Zealand has appointed Cleve Cameron as Creative Director. With a multi-discipline, award-winning range of experience on both sides of the Tasman, Cameron will take responsibility for all creative output from JWT’s New Zealand office.
JWT Managing Director Simon Lendrum looks forward to working with Cameron and his contemporary thinking: “Cleve thinks of the genuinely new. His willingness to explore beyond the traditional has repeatedly resulted in great work, often ahead of its time.”
“As consumers become ever-more indifferent to brands and advertising, we need to be increasingly creative and resourceful to overcome this apathy. Cleve is a genuine creative force, and I’m looking forward to putting Cleve together with Jacqueline Smart, our Head of Strategy, and seeing what results.”
Originally from Wellington, Cameron has worked for a wide range of agencies including Saatchi & Saatchi Wellington, Naked Sydney, BMF, and Affinity ID. While at BMF, Cameron won an Integrated Gold Cannes Lion for his work for Goodman Fielder.
Cameron’s further creative endeavors extend to music recording, short film production and a novel.
