THE PHILIPPINES, JUNE 22, 2012: Created by independent agency Seven A.D., PSBank’s new TV spot titled "Lourdes" pokes fun at commercial cliches while showing that banking need not be full of drama but instead a simple and reliable process.
The latest TV spot depicts the usual dramatic scene of a couple going on their separate ways when the man decides to run after the woman who’s aboard a bus. Running on foot, the man failed to catch up and thus causes him to despair in the rain.
The climax is disrupted by a matter-of-fact delivery of a voice over saying: "Alam mo kung may kotse ka, baka nahabol mo pa siya" (If only you had a car, you could have caught up with her).
The ad tells it straight that whether it’s a loan for a car or any other kind of loan, it can be achieved in the simplest way through PSBank, thus eliminating the drama.
Credits:
Client: PSBank
Agency: Seven A.D.
Creatives: Teeny Gonzales, Russ Molina, Argem Vinuya
Accounts: Tey San Diego, Wella Tan, Lester Obice
Producers: Steve Vesagas, Lei Hosseinzadeh
Production House: Abracadabra
Director: Lyle Sacris
