augmented reality
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Education
Mapúa University moves towards strengthening the local healthcare industry with Healthway partnership
Building the nation by honing world-class healthcare talents. Left to right: Dr, Alvin Cabral, COO of HMC, Inc.; Dr. Dodjie…
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Campaign Spotlight
Milo launches augmented reality filter Digi Dash to get more kids into sports
MANILA, PHILIPPINES — The pandemic has undeniably ushered in unprecedented digital penetration, making almost everyone in the family spend more…
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Campaign Spotlight
Fendi launches fashion-forward collection in the Metaverse
ROME, ITALY — Fendi, iconic standard bearer for the excellence and heritage of Italian craftsmanship and Roman savoir fare, dives…
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Digital News
Digital: Viber Lens puts the AR in art; calls on Filipino creatives to join LENS Create
MANILA, PHILIPPINES – Introducing #MoreWaysToVibe, Viber is calling out to creatives in the Philippines to enter LENS Create, a virtual…
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Digital News
Digital: Pepsi recognised by Malaysia Book of Records for Malaysia’s first augmented reality concert
KUALA LUMPUR, MALAYSIA – Pepsi has been recognised by the Malaysia Book of Records for its ground-breaking first-ever Augmented Reality…
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Digital News
Brand & Business: Rakuten Viber partners with Snap to bring augmented reality lenses to its messaging platform
MANILA, PHILIPPINES — Rakuten Viber, a global leader in cross-platform messaging and voice-based communication, will bring the magic of augmented reality…
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Campaign Spotlight
Campaign Spotlight: PepsiCo creates Malaysia’s first AR Concert On a Bottle with Siti Nordiana and #PepsiBoldTalent winners
KUALA LUMPUR, MALAYSIA — Celebrating the launch of its latest addition to the Pepsi Black family, PepsiCo and Entropia announced…
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Travel
Travel: ‘City in Time’ – Hong Kong’s Tourism Commission launches historical 360-degree augmented reality project
HONG KONG – The Tourism Commission of Hong Kong recently launched the City in Time tourism project, which integrates augmented reality…
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Arts & Culture
Arts & Culture: An art show about the ocean, designed by EYEYAH! for kids and families
SINGAPORE – ‘The Sea Show’, designed by EYEYAH! and commissioned by the Maritime and Port Authority of Singapore (MPA), at…
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Fashion
Fashion: H&M launches new sustainability concept with the debut collection Science Story
MANILA, PHILIPPINES – H&M has long been dedicated to making positive change and to drive progress within sustainable fashion. The…
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Featured
People: Luke Ritchie, Nexus Studios’ Head of Interactive Arts, on AR ‘enhanced locations’ at AD STARS 2020
LONDON, UK – Nexus Studios’ Head of Interactive Arts, Luke Ritchie, explores how next-generation Augmented Reality is influencing how we…
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Events
Events: Virtuality evolves into online event with French digital platform Teemew
FRANCE – Virtuality, a professional showroom dedicated to virtual and augmented realities (VR/AR), will hold its fourth edition in partnership…
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Digital News
Digital: Hendrick’s Gin takes World Cucumber Day festivities online with new AR game
After months of the world going off (and still going) on an unexpected tangent, we’ve finally come halfway. And while…
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