GLOBAL – UNITED STATES, AUGUST 2, 2013 – TBWA\Chiat\Day New York appointed former Barneys E-Commerce director Jordan Holberg as the new director of technology.
Holberg’s appointment is part of boosting the agency’s management team. He will be working with the management team composed of recently-appointed executive creative director, Matt Ian; head of account management, Leigh Baker; head of planning, Ed Castillo; and head of digital and content strategy, Aki Spicer.
In his new role, the 32-year old executive will hold a key role in TBWA Digtal Arts Network team, overseeing all technology responsibilities for TBWA’s clients, working at the intersection of Production, Creative and Delivery. He will directly report to Robert Harwood-Matthews, TBWA\Chiat\Day president. Among the clients that he will be working with includes: GlaxoSmithKline, Pernod Ricard, beIN Sport and Michelin.
“Jordan has this fresh entrepreneurial perspective and drive, that will thrive at TBWA. He is continually creating things and experimenting with new stuff. Team that with his experience leading Barneys.com, and you achieve fantastic hybrid talent,” commented TBWA\Chiat\Day president Robert Harwood-Matthews.
Prior to his appointment, Holberg was the E-Commerce director and lead developer at Barneys New York. He was responsible barneys.com front-end and technical back-end, its integration with social media and its international expansion, making him one of Barney’s leading employees. He worked closely with the VP of E-Commerce to develop a strategic business plan, budget and operating procedures. Under Jordan’s work for barneys.com, the company achieved the highest EBITDA across all Barneys’ doors and delivered the largest days / seasons ever for barneys.com
Holberg also founded The Zombi Corporation, a Check in/location based service and hardware designed to work with smart and non-smart phones; and technology including Sugar Serials, which cuts up long-form text into Twitter-digestible chunks and Mappily Ever After, which enables people to create live, real-time maps of their data.
“I’m proud to be joining a company where individual creativity and personalities are encouraged and embraced. Technology is an important part of our everyday lives and I am beyond excited to be directing that technology to do our bidding and to be leading the resistance in the coming Singularity and machine-takeover of our planet. TBWA has a tremendous amount of talent and I can’t wait to see what cool, disruptive things we build and release in to the world,” Holberg shared.
