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Starcom Philippines retains Unilab media business

THE PHILIPPINES, JULY 26, 2012: Starcom Philippines has been re-appointed as media agency-of-record for pharmaceutical company Unilab, an account understood to be worth $20 million.

According to Sebastian Baquiran, senior vice president of Unilab Consumer Health/Innovitelle, the agency’s understanding of the media landscape is aligned with its vision to move the business forward.
 
On partnering with Unilab, Joanna Mojica, managing director of Starcom MediaVest Group Philippines, said that they are delighted to be furthering the partnership with
Unilab and further demonstrate their commitment to the business.
 
“…we believe that our ‘Experience Planning’ framework and approach toward human understanding were major competitive advantages that will advance the way Unilab’s media and business plans are run and how objectives are met. We’re looking forward to more successful collaborations and creating meaningful experiences for the millions of customers and aficionados of Unilab and their stable of brands,” she added.
 
Unilab has a 20% market share in the Philippines, which the company has maintained for more than three decades. Unilab’s portfolio includes some of the biggest prescription and consumer healthcare brands in the country including Enervon, Alaxan, Solmux, Biogesic, pH Care, and Myra among many others.
 
Starcom Philippines was first appointed media agency partner for Unilab in 2006. Following a regulatory review, Unilab’s latest re-appointment of Starcom Philippines is
the second time that the pharmaceutical giant had chosen to further its partnership with Starcom Philippines following a similar review in 2009.

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