When Venus Navalta announced her retirement last year, industry observers thought she had done it too soon. It seems that Venus Navalta finally agrees.
After retiring as EVP and Managing Director of Universal McCann Philippines, Navalta is back in the saddle.
ZenithOPTIMEDIA has appointed Navalta as the new chairman of the media agency. Effective on June 9, she manages all aspects of ZenithOPTIMEDIA Philippines. Her main focus is to boost client relationship and mentor as well as build talent. She is also set to develop new business opportunities aside from working with the regional management in the marketing and positioning of Publicis Groupe network.
Susan Dar Santos, who has been running the agency after former CEO Kiran Vaswani departed last year, continues to work as general manager.
"I wanted to come back to the industry and among the different opportunities, I chose ZenithOPTIMEDIA because I was impressed by the stability and achievements of the regional management. There are a lot of shared values and I felt at home right away. I am also challenged in making their Philippines office one of their best in the world,” comments Navalta.
With regard on her advocacies and family business, her main preoccupation during her first retirement, Navalta took them into consideration before taking on the job. She happily said that the “regional management (of ZenithOPTIMEDIA lauds and fully supports my advocacies.”
