GLOBAL – UNITED STATES, MAY 8, 2013 – Award winners for the 2013 International Advertising Awards for the World’s Best Advertising were announced at a gala event held last week at the New York Public Library’s Stephen A. Schwarzman Building.
The coveted World’s Best Idea Award was given to R/GA USA for ‘Nike+FuelBand’ under Integrated for client Nike. The campaign entailed an entire user experience for the FuelBand, which tracks activities and energy expenditures and translates them into "Fuel".
"It’s a great honor to be awarded the splendidly named World’s Best Idea at the New York Festivals for the world’s best advertising," commented Nick Law, EVP/Global chief creative officer, R/GA. "A look at the other winners from which it was chosen reveals an impressive and eclectic body of work; from all corners of the globe. It’s a wonderful time to be in our industry."
R/GA’s client, Oregon-based Nike also received the New York Festivals 2013 Advertiser of the Year Award for its commitment to creativity and innovation, on top of its metal haul with agencies from around the world which include five Gold World Medals, three Silver and four Bronze.
The Network of the Year title was bestowed on BBDO, with global offices earning five Gold World Medals, 14 Silver World Medals, 28 Bronze, and 129 Finalist Certificates. BBDO also took home both UNDPI Gold and Silver World Medals.
Brazil’s Leo Burnett Tailor Made earned the Grand Trophy for ‘My Blood is Red and Black’ in Outdoor for client Hemoba/Esporte Clube Vitoria – Institutional. "At Leo Burnett Tailor Made we deeply believe in the HumanKind Philosophy, the way of thinking that drives our agency all over the world," commented Marcelo Reis, VP creative partner at LBTM. "So, we are very proud of having brought this idea to life, an idea that moved people because it talked to their hearts."
Another Grand Trophy was handed over to McCann Australia for ‘Dumb Ways to Die’, a public service announcement for Metro Trains. "The Grand Award from New York Festivals has long been one of the awards you really want to win. It’s always an honour when a great jury selects your work, and we’re absolutely thrilled to be selected for the Grand Award for Film. It’s also worth mentioning that it’s a rather impressive-looking trophy too, which certainly never hurts," said John Mescall, executive creative director.
NYF awards world’s best public service work
Each year, New York Festivals partners with United Nations Department of Public Information to assemble a panel that will award the best public service work.
The 2013 UNDPI Jury honored the following entries:
Gold UNDPI Award – BBDO Germany GmbH for ‘Tree Concert’ for BUND/Protection of Nature
Silver UNDPI Award – BBDO NY for ‘Every Beat Matters Integrated Digital Campaign’ for Save the Children
Bronze UNDPI Award – DDB Argentina for ‘Chef’ for Volkswagen.
The United States took home 16 Gold World Medals, followed by France with seven, Australia with five, and Argentina and the UK with four. Belgium, Brazil and Germany tied with three Golds, and Malaysia earned two Gold World Medals. Czech Republic, Egypt and New Zealand each received one Gold World Medal.
For a complete list of medals per country visit: World’s Best Advertising.
