BETC
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People
Bertille Toledano appointed President of Havas Creative Network, CEO of Havas Creative Middle East
DUBAI, UAE – Havas today announced the appointment of Bertille Toledano, CEO of BETC, as President of Havas Creative Network,…
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Campaign Spotlight
The power of events: Saudi Tourism Authority unveils global campaign with Cristiano Ronaldo
RIYADH, SAUDI ARABIA – Saudi Arabia has emerged as one of the world’s fastest-growing destinations for world-class events, blending cultural…
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Brand & Business
BETC unveils the Maison BETC network: A bold new chapter in luxury branding
NEW YORK, USA — Parisian agency BETC is pioneering a new approach to luxury advertising: launching a first-of-its-kind, specialized global…
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Campaign Spotlight
CANAL+ and BETC launches its new brand campaign: R0_B0+
PARIS, FRANCE – Convinced that humans are at the heart of creativity, CANAL+ is unveiling its new brand campaign with a…
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Campaign Spotlight
L’Oréal and BETC Corporate launch “Join the Refill Movement” – Chic activism to rethink beauty
PARIS, FRANCE – L’Oréal, the global leader in beauty, unveils its first worldwide multi-brand, multi-category campaign: “Join the Refill Movement”, created…
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Campaign Spotlight
Alpine celebrates 70 years of lightness in a tribute film by BETC ÉTOILE ROUGE
PARIS, FRANCE – To celebrate its 70th anniversary, Alpine unveils an epic film created by agency BETC ÉTOILE ROUGE, retracing the…
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Featured
Know your place: BETC Founder Rémi Babinet redefines the role of ad agencies through ‘cultural agency’ and highlights the importance of office locations
LONDON, UK – Agency BETC needs no introduction to fans of its award-winning ads for iconic French brands like Canal+,…
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Campaign Spotlight
BETC and Citroën reroute the road to safer, smarter advertising
PARIS, FRANCE – In a campaign that redefines what it means to own the road, Citroën and BETC Paris are…
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Campaign Spotlight
MommyPhone: The first babyphone that listens to parents as well, created by Laboratoire Gallia and BETC agency
PARIS, FRANCE – What if a babyphone wasn’t just for listening to babies? That’s the idea behind MommyPhone, the new campaign…
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Brand & Business
Citroën plays with automotive storytelling on ë-C4 in a reimagining of a classic sci-fi trope
FRANCE – Citroën unearths its new cinematic campaign for ë-C4, evoking the brand’s playful spirit in a reimagining of the…
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Campaign Spotlight
Canal+ puts its 40-year legacy in a cinematic campaign by BETC Paris that transforms history into the greatest series of all
PARIS, FRANCE — For 40 years, CANAL+ has been at the forefront of bold storytelling, transforming French television and culture…
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Campaign Spotlight
Alpine launches the A290 with BETC Étoile Rouge with ‘The Irresistible Attraction of Lightness’
PARIS, FRANCE — For the launch of its very first 100% electric compact sports car, the A290, Alpine has called on…
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Campaign Spotlight
BETC Paris takes on Saudi Tourism Authority’s newest campaign, highlighting a new adventure in an untouched land
PARIS, FRANCE — In a world where we have seen it all, done it all, there is still one untouched land…
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