ASIA – PACIFIC – NEW ZEALAND, FEBRUARY 6, 2013 – The game pieces, the hotels, the money – as kids we all wondered what it might be like if Monopoly were real. That’s exactly what DDB New Zealand had done for the launch of the McDonald’s Monopoly Millionaire promotion across Australia and New Zealand.
The TV spots, shot by Adam Gunser of Exit Films and animated by Toybox Auckland, introduce elements from the game into the real world and just like we have dreamed, they are on a scale bigger than ever before. From giant hotel pieces on city streets, to oversized dice rolling through suburban neighborhoods and giving out free parking across the city, Macca’s is bringing two of the most iconic brands together for one epic event.
The launch ad is supported by radio and an extensive outdoor campaign, including ambient hotel shaped bus shelters. Plus on the first day of the promotion McDonald’s even accepted Monopoly money in-store, all in the name of encouraging the young at heart to play with their food.
CREDITS
Director: Adam Gunser
Executive Creative Director: Andy Fackrell
Creative Director: Jordan Sky
Art Director: Adam Barnes
Copywriter: James O’Sullivan
Producer: Declan Cahill
Group Business Director: Cath Bosson
Senior Account Manager: Hazel Neil
Account Manager: Scott Milat
DOP: Ari Wegner
Head of Broadcast: Judy Thompson
Agency Producer: Jane Mill
Editor: Sam Brunette
Music: Liquid Studios
Production: Exit Films
PR and Events – Mango Communications
Account Director: Sean Brown
Senior Account Executive: Duchesne Markham
Senior Account Manager, Events: Katie Hogan
Talent Manager, Events: Sarah Batley
Sponsor
