BETC Paris
- Campaign Spotlight
BETC Paris takes on Saudi Tourism Authority’s newest campaign, highlighting a new adventure in an untouched land
PARIS, FRANCE — In a world where we have seen it all, done it all, there is still one untouched land…
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Citroën and BETC Paris take aim at the elite in revolutionary-themed campaign for new ë-C3
PARIS, FRANCE — For too long, electric cars have been the exclusive domain of the ultra-wealthy or the eco-virtuous, priced far…
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Heetch and BETC open all gates of Paris ring road with rapper Kool Shen
PARIS, FRANCE — Porte d’Ivry. Porte de Clichy. Porte d’Italie. The gates of the ring road linking Paris and the suburbs…
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Heetch and BETC launch ‘First Conversation,’ bringing psychologists and mental health ambassadors on board
PARIS, FRANCE — “Depression is for the weak.” Yet in 2024, one in five young people suffer from depressive disorders. However,…
Read More » - Awards News
Grand LIA winners BETC Paris and DDB Chicago dominate this year’s TV/Cinema and Online Film categories
LAS VEGAS, USA — London International Awards, one of the world’s most prestigious global award shows, announced the winners and finalists as each jury completed judging. After…
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Lacoste and BETC Paris bridge cultures to celebrate 90 years of fashion, movement, and collaboration
PARIS, FRANCE — Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion…
Read More » - adoboPicks
This week’s best campaigns includes heartwarming stories of solidarity, a look into women in gaming, and a tribute to journalists everywhere
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Budweiser makes the first sustainable cooler that does not need electricity
PARIS, FRANCE — This year again, heat waves with peaks of 43°C are raging in many parts of the world,…
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Campaign Spotlight: Disneyland Paris drops its 2021 Christmas advert with BETC
PARIS, FRANCE — Christmas gifts can sometimes be stressful. You need to find the perfect gift for each of your…
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Campaign Spotlight: Michelin rides high with Mercedes AMG in ‘Smash the laptime’ by BETC Paris
PARIS, FRANCE — Michelin is the exclusive supplier of tires for the Mercedes-AMG GT Black Series, the most powerful production…
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Campaign Spotlight: BETC ÉTOILE ROUGE creates the new Le Rouge campaign for GIVENCHY BEAUTÉ with Stranger Things star Sadie Sink
PARIS, FRANCE — This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within…
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Campaign Spotlight: Bouygues Telecom Launches New Brand Positioning with Heartwarming Film by BETC
PARIS, FRANCE – The French telecoms operator and BETC, famous for touching ads like “An Unforgettable Christmas”, featuring an awkward…
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Campaign Spotlight: BETC Brings Fans 24m Underground to Catch the Secret Series Preview for 13th Street’s Thrilling New Show, “Trauma”
“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop…
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