BETC Paris
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Campaign Spotlight
“PLAY WITH ICONS” discover BETC Paris’ latest global campaign for its historic client, Lacoste
PARIS, FRANCE — A new chapter in fashion sport. Following the striking success of the 2024 “PLAY BIG” campaign, Lacoste…
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Campaign Spotlight
MommyPhone: The first babyphone that listens to parents as well, created by Laboratoire Gallia and BETC agency
PARIS, FRANCE – What if a babyphone wasn’t just for listening to babies? That’s the idea behind MommyPhone, the new campaign…
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Campaign Spotlight
#HEALTHBUSTER: An awareness-raising campaign on medical fake news that makes influencers taste the consequences of their erroneous health advice
PARIS, FRANCE – Online as in reality, the only medical advice to be followed is that given by certified doctors. However,…
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Campaign Spotlight
Deezer transforms a boxing match into a dance battle with BETC Paris for ‘Live the Music’ sequel
PARIS, FRANCE — Deezer, the global music experiences platform, is back with the second installment of its “Live The Music”…
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Campaign Spotlight
Canal+ puts its 40-year legacy in a cinematic campaign by BETC Paris that transforms history into the greatest series of all
PARIS, FRANCE — For 40 years, CANAL+ has been at the forefront of bold storytelling, transforming French television and culture…
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Campaign Spotlight
September roundup: How limited menus, spooky festivals, and crunchy collaborations made it among our top picks
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Campaign Spotlight
BETC Paris takes on Saudi Tourism Authority’s newest campaign, highlighting a new adventure in an untouched land
PARIS, FRANCE — In a world where we have seen it all, done it all, there is still one untouched land…
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Campaign Spotlight
Citroën and BETC Paris take aim at the elite in revolutionary-themed campaign for new ë-C3
PARIS, FRANCE — For too long, electric cars have been the exclusive domain of the ultra-wealthy or the eco-virtuous, priced far…
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Campaign Spotlight
Heetch and BETC open all gates of Paris ring road with rapper Kool Shen
PARIS, FRANCE — Porte d’Ivry. Porte de Clichy. Porte d’Italie. The gates of the ring road linking Paris and the suburbs…
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Campaign Spotlight
Heetch and BETC launch ‘First Conversation,’ bringing psychologists and mental health ambassadors on board
PARIS, FRANCE — “Depression is for the weak.” Yet in 2024, one in five young people suffer from depressive disorders. However,…
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Awards News
Grand LIA winners BETC Paris and DDB Chicago dominate this year’s TV/Cinema and Online Film categories
LAS VEGAS, USA — London International Awards, one of the world’s most prestigious global award shows, announced the winners and finalists as each jury completed judging. After…
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Campaign Spotlight
Lacoste and BETC Paris bridge cultures to celebrate 90 years of fashion, movement, and collaboration
PARIS, FRANCE — Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion…
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adoboPicks
This week’s best campaigns includes heartwarming stories of solidarity, a look into women in gaming, and a tribute to journalists everywhere
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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