BETC Paris
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Campaign Spotlight
SuperSport celebrates Africa’s football passion in ‘Everything Can Wait’ World Cup campaign
When the 2026 FIFA World Cup kicks off this summer on North American soil, Africa will be watching – even…
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Campaign Spotlight
The city of Paris hacks the French national motto to show that for women, equality comes with terms and conditions
For 200 years, France has lived by the motto: LIBERTÉ, EGALITÉ, FRATERNITÉ (LIBERTY, EQUALITY, FRATERNITY). It is engraved on monuments,…
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Campaign Spotlight
Maison BETC Paris elevates Lacoste Original franchise with Aqua launch
PARIS, FRANCE – With Lacoste Original Aqua, the House explores a new olfactory horizon: a fresh and intense composition enhanced…
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Campaign Spotlight
FDJ, BETC Paris turn lottery suspicion into true crime entertainment with ‘Grandma’s Secret’
PARIS, FRANCE – FDJ (French leader in lottery games, creator of the bi-weekly lottery brand LOTO) and BETC Paris are…
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Campaign Spotlight
BETC Paris, Citroën envision a surreal election eight years from now
PARIS, FRANCE – What if, eight years from now, nothing made sense anymore? Citroën and its agency BETC Paris unveil…
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Campaign Spotlight
Jeep exposes the performance of adventure in wry new BETC Paris film
PARIS, FRANCE – Sometimes all it takes is a little staging to invent an adventurous life: mud brushed onto a…
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Campaign Spotlight
Olympique Lyonnais Women rebrands as OL Lyonnes with new identity by BETC Paris
LYON, FRANCE — With an unmatched record of eight UEFA Women’s Champions League titles and 18 French national championships, Olympique…
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Campaign Spotlight
Heetch revives Île-de-France’s silent basketball courts
PARIS, FRANCE – Across the diverse neighborhoods of Île-de-France, basketball courts are everywhere – visible, enduring symbols of urban culture.…
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Campaign Spotlight
“PLAY WITH ICONS” discover BETC Paris’ latest global campaign for its historic client, Lacoste
PARIS, FRANCE — A new chapter in fashion sport. Following the striking success of the 2024 “PLAY BIG” campaign, Lacoste…
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Campaign Spotlight
MommyPhone: The first babyphone that listens to parents as well, created by Laboratoire Gallia and BETC agency
PARIS, FRANCE – What if a babyphone wasn’t just for listening to babies? That’s the idea behind MommyPhone, the new campaign…
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Campaign Spotlight
#HEALTHBUSTER: An awareness-raising campaign on medical fake news that makes influencers taste the consequences of their erroneous health advice
PARIS, FRANCE – Online as in reality, the only medical advice to be followed is that given by certified doctors. However,…
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Campaign Spotlight
Deezer transforms a boxing match into a dance battle with BETC Paris for ‘Live the Music’ sequel
PARIS, FRANCE — Deezer, the global music experiences platform, is back with the second installment of its “Live The Music”…
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Campaign Spotlight
Canal+ puts its 40-year legacy in a cinematic campaign by BETC Paris that transforms history into the greatest series of all
PARIS, FRANCE — For 40 years, CANAL+ has been at the forefront of bold storytelling, transforming French television and culture…
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