BETC
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adoboPicks
From therapy in a car to second-life helmets, this week’s campaign picks do good and do well
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Campaign Spotlight
Heetch and BETC launch ‘First Conversation,’ bringing psychologists and mental health ambassadors on board
PARIS, FRANCE — “Depression is for the weak.” Yet in 2024, one in five young people suffer from depressive disorders. However,…
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Awards News
Grand LIA winners BETC Paris and DDB Chicago dominate this year’s TV/Cinema and Online Film categories
LAS VEGAS, USA — London International Awards, one of the world’s most prestigious global award shows, announced the winners and finalists as each jury completed judging. After…
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adoboPicks
Community and togetherness takes center stage in this week’s ad roundup
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
Campaign Spotlight: New global tourism campaign by BETC unveils Morocco as “Kingdom of Light”
RABAT, MOROCCO – After winning the account following a global new business pitch, BETC unveils the “Kingdom of Light” campaign…
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Campaign Spotlight
Campaign Spotlight: Lacoste and BETC celebrate unexpected encounters in new brand campaign
PARIS, FRANCE — Since 1933, the Lacoste crocodile has transcended time, style, and genre—it roams over a limitless range. Its…
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Campaign Spotlight
Campaign Spotlight: Women in Games and BETC have video game heroes roll their hips to send an important message
PARIS, FRANCE — The entertainment industry has a real influence on how collective minds are shaped. This industry, especially the…
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Campaign Spotlight
Campaign Spotlight: Duolingo invited every Emily in the world to improve their French for the launch of “Emily in Paris” season two
PARIS, FRANCE — For the launch of Season Two of “Emily in Paris”, Duolingo offered its premium membership, Duolingo Plus,…
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Campaign Spotlight
Campaign Spotlight: French actor Kad Merad suffers from success of previous commercial in funny new CANAL+ commercial by BETC
PARIS, FRANCE — It’s an ad about an ad. Last November 2020, CANAL+ launched an ad campaign where stars of…
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Campaign Spotlight
Campaign Spotlight: Manor shows what really matters during Christmas in ad by BETC
BASEL, SWITZERLAND — After 4 years of collaboration, the Swiss department store Manor partners once again with BETC for the…
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Campaign Spotlight
Campaign Spotlight: French telco Bouygues Telecom brings back the memory of Johnny Hallyday for Christmas
PARIS, FRANCE — In France, if there is one person that everyone agrees on, it’s definitely Johnny Hallyday, aka the…
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Campaign Spotlight
Campaign Spotlight: Football club creates simple hack around vaccination QR codes
PARIS, FRANCE — Red Star FC introduces PASS-PASSE, a custom mobile phone background including the vaccination QR code to help…
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Campaign Spotlight
Campaign Spotlight: Validated by the streets to launch the season 2 of its TV series “Validé”, BETC and CANAL+ imagine an authentic campaign that starts straight from the streets
PARIS, FRANCE — “Validé” is back on Canal+ for a long-awaited second season, after a first season that broke the…
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