BETC
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Campaign Spotlight
BETC and Citroën reroute the road to safer, smarter advertising
PARIS, FRANCE – In a campaign that redefines what it means to own the road, Citroën and BETC Paris are…
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Campaign Spotlight
MommyPhone: The first babyphone that listens to parents as well, created by Laboratoire Gallia and BETC agency
PARIS, FRANCE – What if a babyphone wasn’t just for listening to babies? That’s the idea behind MommyPhone, the new campaign…
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Brand & Business
Citroën plays with automotive storytelling on ë-C4 in a reimagining of a classic sci-fi trope
FRANCE – Citroën unearths its new cinematic campaign for ë-C4, evoking the brand’s playful spirit in a reimagining of the…
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Campaign Spotlight
Canal+ puts its 40-year legacy in a cinematic campaign by BETC Paris that transforms history into the greatest series of all
PARIS, FRANCE — For 40 years, CANAL+ has been at the forefront of bold storytelling, transforming French television and culture…
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Campaign Spotlight
Alpine launches the A290 with BETC Étoile Rouge with ‘The Irresistible Attraction of Lightness’
PARIS, FRANCE — For the launch of its very first 100% electric compact sports car, the A290, Alpine has called on…
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Campaign Spotlight
BETC Paris takes on Saudi Tourism Authority’s newest campaign, highlighting a new adventure in an untouched land
PARIS, FRANCE — In a world where we have seen it all, done it all, there is still one untouched land…
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adoboPicks
This month, we put the spotlight on campaigns that celebrate what’s different: fantasy cravings, non-creative juries, and a tappy cat
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Awards News
Epica Awards reaffirms its unique press jury with bold campaign by BETC
PARIS, FRANCE — David Droga, Greg Hahn, and Susan Credle are just three of the iconic creatives who don’t stand…
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Campaign Spotlight
Heetch and BETC open all gates of Paris ring road with rapper Kool Shen
PARIS, FRANCE — Porte d’Ivry. Porte de Clichy. Porte d’Italie. The gates of the ring road linking Paris and the suburbs…
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adoboPicks
From therapy in a car to second-life helmets, this week’s campaign picks do good and do well
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Campaign Spotlight
Heetch and BETC launch ‘First Conversation,’ bringing psychologists and mental health ambassadors on board
PARIS, FRANCE — “Depression is for the weak.” Yet in 2024, one in five young people suffer from depressive disorders. However,…
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Awards News
Grand LIA winners BETC Paris and DDB Chicago dominate this year’s TV/Cinema and Online Film categories
LAS VEGAS, USA — London International Awards, one of the world’s most prestigious global award shows, announced the winners and finalists as each jury completed judging. After…
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adoboPicks
Community and togetherness takes center stage in this week’s ad roundup
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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