branding
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Brand & Business
The octopus has evolved in MullenLowe’s new global positioning and brand identity
MANILA, PHILIPPINES — MullenLowe unveils its new global identity and a refreshed positioning, created to unite the network across 57…
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Design
Free The Birds rebrands Erno Laszlo’s wellness skincare identity with new packaging, art direction, and more
LONDON, UK – Luxury skincare brand Erno Laszlo elevated its position as a pioneer in the wellness skincare space through a…
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Press Release
How collaborating with a branding agency can work wonders for your business
MANILA, PHILIPPINES — Branding has become an essential element in today’s landscape, with many brands competing with each other to…
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Featured
‘Branding is not logo design’ and other facts to get straight from Gohan Concept’s Yohji Kanki
MANILA, PHILIPPINES — Last year, brand strategist Yohji Kanki kicked off a new talk series by Sinigang Valley, a community…
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Campaign Spotlight
Campaign Spotlight: ESET announces new brand positioning: Progress. Protected.
MANILA, PHILIPPINES – ESET, a global leader in digital security, announces its new branding with the tagline ‘Progress. Protected.’. This…
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Design
Design: Anak creates new design playbook for Singapore’s biodiversity reserve Mandai
SINGAPORE – Mandai was at a crossroads – from being just a zoo into a 126-hectare reserve that encompasses five…
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Design
Design: PHD launches new mark and refreshed global visual identity
LONDON, UK — Global media network PHD, part of Omnicom Media Group, has introduced a new mark and refreshed brand…
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Insight
Insight: Branding Nerd delves into LifeWear® Magazine and how Uniqlo®’s promotional strategy became a brand in itself
MANILA, PHILIPPINES — In various previous blogs from Branding Nerd, they have featured the ‘promo‘ strategy of the likes of BGC through art, Sperry® through…
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Insight
Insight: Branding Nerd looks into Sperry®: an 86-year old boat shoe brand connecting with today’s youth through micro-influencers and co-branding
MANILA, PHILIPPINES — In a previous blog on Red Bull® x GoPro®, Branding Nerd talked about the concepts of ‘co-marketing’…
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Insight
Insight: Branding Nerd studies Happy Helpers®: a social enterprise brand with a clear and consistent brand personality
MANILA, PHILIPPINES — Today, Branding Nerd takes a deep dive into the social enterprise brand, Happy Helpers. In our previous…
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Campaign Spotlight
Campaign Spotlight: Khmer Beverages launches new Cambodia Beer branding by Design Bridge Singapore
SINGAPORE — Global design agency Design Bridge Singapore and Cambodia’s leading producer of alcoholic and non-alcoholic beverages, Khmer Beverages have…
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Insight
Insight: Branding Nerd on Gojek, a brand with a clear focus to remove friction from people’s lives
MANILA, PHILIPPINES — First established in Indonesia in 2010, Gojek started with the simple mission of helping Indonesians overcome the…
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Events
Events: Syn Presents Sonic Branding Session For .movtogether Initiative
TOKYO, JAPAN – On Thursday, July 8th, .movtogether presents a session on sonic branding led by award-winning music company Syn.…
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