branding
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Campaign Spotlight
Multidisciplinary studio Bruce Mau Design develops The National Ballet of Canada’s first rebrand in nearly 20 years
TORONTO, CANADA — Award-winning, Toronto-based multidisciplinary brand and design studio Bruce Mau Design (BMD) has crafted an all-new visual identity and expression for The…
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People
Integrated agency Mutant establishes presence in Thailand with Vorasit Turongsomboon as Country Manager
BANGKOK, THAILAND — Integrated communications agency Mutant has officially opened its first office in Thailand, expanding its regional capabilities with…
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Brand & Business
Ogilvy signs cooperation agreement with Tsinghua University’s Institute of Climate Change and Sustainable Development (ICCSD) to promote climate communications
BEIJING, CHINA — Ogilvy yesterday signed a strategic cooperation agreement with Tsinghua University’s Institute of Climate Change and Sustainable Development (ICCSD) to provide businesses with high-impact solutions related…
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Brand & Business
The octopus has evolved in MullenLowe’s new global positioning and brand identity
MANILA, PHILIPPINES — MullenLowe unveils its new global identity and a refreshed positioning, created to unite the network across 57…
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Design
Free The Birds rebrands Erno Laszlo’s wellness skincare identity with new packaging, art direction, and more
LONDON, UK – Luxury skincare brand Erno Laszlo elevated its position as a pioneer in the wellness skincare space through a…
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Press Release
How collaborating with a branding agency can work wonders for your business
MANILA, PHILIPPINES — Branding has become an essential element in today’s landscape, with many brands competing with each other to…
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Featured
‘Branding is not logo design’ and other facts to get straight from Gohan Concept’s Yohji Kanki
MANILA, PHILIPPINES — Last year, brand strategist Yohji Kanki kicked off a new talk series by Sinigang Valley, a community…
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Campaign Spotlight
Campaign Spotlight: ESET announces new brand positioning: Progress. Protected.
MANILA, PHILIPPINES – ESET, a global leader in digital security, announces its new branding with the tagline ‘Progress. Protected.’. This…
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Design
Design: Anak creates new design playbook for Singapore’s biodiversity reserve Mandai
SINGAPORE – Mandai was at a crossroads – from being just a zoo into a 126-hectare reserve that encompasses five…
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Design
Design: PHD launches new mark and refreshed global visual identity
LONDON, UK — Global media network PHD, part of Omnicom Media Group, has introduced a new mark and refreshed brand…
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Insight
Insight: Branding Nerd delves into LifeWear® Magazine and how Uniqlo®’s promotional strategy became a brand in itself
MANILA, PHILIPPINES — In various previous blogs from Branding Nerd, they have featured the ‘promo‘ strategy of the likes of BGC through art, Sperry® through…
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Insight
Insight: Branding Nerd looks into Sperry®: an 86-year old boat shoe brand connecting with today’s youth through micro-influencers and co-branding
MANILA, PHILIPPINES — In a previous blog on Red Bull® x GoPro®, Branding Nerd talked about the concepts of ‘co-marketing’…
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Insight
Insight: Branding Nerd studies Happy Helpers®: a social enterprise brand with a clear and consistent brand personality
MANILA, PHILIPPINES — Today, Branding Nerd takes a deep dive into the social enterprise brand, Happy Helpers. In our previous…
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