ASIA-PACIFIC – JUNE 29, 2011 – Symantec, a global leader in providing security, storage and systems management solutions, has appointed Havas Media agencies MPG and Media Contacts to handle the regional media business of consumer brand Norton. The new appointment marks the extension of relationship with MPG and Media Contacts, which currently handle Symantec’s enterprise business.
As part of the brief, the Havas Media duo will handle offline and online media planning and buying for the entire range of Norton products for Asia Pacific region with a special focus on Southeast Asia, India, Hong Kong and Taiwan.
Commenting on the win, Gautam Dutt (in photo), Director of Media Contacts Singapore and the regional account lead for Symantec, said: “Norton is a market leader in most markets in Asia Pacific and has the best in class products. During the last couple of years, the company has seen increase in competitive activity and our objective is to ensure that in this new landscape Norton remains the first choice for consumers.”
Connie Kou, Asia Consumer Marketing Manager for Symantec said: “MPG and Media Contacts have been our trusted partners for the last two years and we have been rather happy with them. They stand out for a number of reasons – their strategic approach; their cutting edge digital offerings and; attention towards individual client. They were a natural choice when we were looking to consolidate Norton brand.”
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world.
