MANILA, FEBRUARY 13, 2013 – Carole Sarthou has stepped down as managing director of Ipsos’ Philippine office to take on a different role at Nielsen Philippines as executive director for media research, effective March 2013.
Sarthou spent 10 years with Synovate, before Ipsos acquired it in 2011. "So far, it’s the longest time I’ve stayed with a company. But it was already long enough – we grew the business, from AMI to Synovate. I’ve learned a lot. But it was just the right time for me to leave."
As head of Nielsen’s media research unit, Sarthou will be working closely with clients, offering insights and developing the company’s media business. "What I’ve learned about consumers, the different markets and behavior will be useful inputs as I looks into media, and understand media in the context of consumers using it."
Marie Lee takes over Ipsos’ top leadership post. "With Marie at the helm, Ipsos is poised for the next stage of development," commented Lifeng Liu, CEO, Ipsos in Asia Pacific.
Prior to Ipsos, Lee was with TNS for 18 years, holding various senior positions in the Philippines, Thailand and the US. She had been research director, general manager of the custom research and WorldPanel business in the Philippines. She had also been assigned overseas as Asia Pacific key account director, and later vice-president in the US.
Before TNS, Lee worked at Colgate-Palmolive Philippines, J&J Asia Pacific, and a number of years with leading advertising agencies.
"In today’s world of rapid innovation speed-to-market is critical, and any research partner who is passionate about their clients must connect the dots and provide the critical insights needed to ensure their clients will be first in market with a differentiated offering. This year we are building a nimble team that will readily adapt to clients’ speed requirements, offer the best innovation solutions, and consistently deliver the critical insights needed by clients to help them make better and quicker decisions," shares Lee.
