Mediabrands, the media holding company within Interpublic Group, announced Thursday the set up of a joint venture with India-based Interactive Avenues, the market’s top digital marketing solutions company. The joint venture, Reprise Media, will specialize in search and social marketing and also offer a full scope of digital services which include digital media strategy and investment, digital creative development, campaign implementation and post activity analysis. Anjali Hegde, one of Interactive Avenue’s founding partners, is CEO of Reprise Media.
The partnership formalizes the long-time successful working relationship between Interactive Avenues and Mediabrands. Interactive Avenues, which has operations in Delhi, Mumbai and Bangalore, has rapidly established itself as India’s leading expert in digital marketing. The transaction bolsters Mediabrands’ digital offering and services for clients and reinforces the media holding company’s efforts to expand and deepen its marketing services operations across India and Asia Pacific.
With approximately 1,000 media and marketing experts across the region, Asia Pacific remains a top priority for Mediabrands to help accelerate market share for its clients. Mediabrands’ priorities in 2010 for Asia Pacific include supporting Universal McCann and Initiative’s regional growth, launching a suite of new products and integrated services, and building regional operations for its leading specialist business, notably Reprise Media (search engine and social media marketing), Cadreon (audience demand platform), Ansible (mobile marketing), Orion Trading (barter services), Ensemble (branded entertainment) and others. In Asia Pacific alone, Reprise Media is established in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan and Thailand, and Australia. In 2009 Ensemble and Orion Trading launched divisions in Australia.
