PHILIPPINES, OCTOBER 28, 2010 – Since last week, Globe Telecom has been hogging the broadsheets four pages at a time with print ads affirming its number one status in postpaid mobile services, namedropping formidable organizations along the way: Nielsen, Nokia, BlackBerry and the National Consumer Affairs Foundation. The telco also declares that it has held the top spot in postpaid in GSM networks since 1996.
Although the timing coincides with Sun’s announcement of its one millionth subscriber, Globe insists that the campaign is not directed at its competitors.
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According to a Globe press release, the SEC disclosure statements for the first half of 2010 show that Globe postpaid service revenues of P6.8 billion, double Smart’s P3.4 billion. Sun has not disclosed a comparable figure. This validates research from TNS from 2007 to the first quarter of 2010 that show that Globe has consistently had the hightest in postpaid subscription revenue share, which means that Globe postpaid subscribers are more active than postpaid users on other networks.
Results of The Nielsen Company’s nationwide consumer tracking research reveal that Globe has a significant lead over its competitors in the same segment, in terms of SIM ownership. Data from April to August 2010 showed that Globe cornered 48% of the total base of all consumer postpaid owners nationwide, definitely higher than Sun’s 28% and Smart’s 23% postpaid SIM share.
And while the postpaid segment is tiny compared to the overwhelmingly prepaid mobile population, postpaid subscribers are highly valued, as they are often early adopters, heavy users and loyal subcribers.
Globe recently introduced the iPhone 4 in the Philippine market, launched the rewards program and the first mobile advertising platform in the Philippines: myRewards, myGlobe Plus.
