BRAZIL, JUNE 17, 2013 – Agencia Africa is making it possible for sports fans to boost their expertise in fighting such that other people can see them as true experts. The agency has crafted the Ultimate Fighting Championship (UFC) EAR wireless headphone set.
The headphone incorporates a radio transmitter, helping a wearer enjoy every moment of any big fight going on. A bonus is that it even looks like a UFC fighter’s ‘cauliflower ear’. EARs were distributed throughout São Paulo, to guys at local bars where UFC fights were being enjoyed.
The video depicts an erstwhile out-of-place fellow – who is thin and decidedly unathletic – but who still manages to gain acceptance among a group of UFC watchers in a seedy bar thanks to his pair of UFC EARs.
UFC Ear from Africa Agency on Vimeo.
Credits
Client: UFC – ULTIMATE FIGHTING CHAMPIONSHIP
Product: MMA Fights
Agency: Agencia Africa
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho / Aricio Fortes / Paulo Coelho
Copywriters: Aricio Fortes / Rodrigo da Matta
Art Directors: Paulo Coelho / Rafael Gil / Iron Brito / Eco Moliterno
Planning: Ana Cortat
Client Services: Marcio Santoro / Cecilia Duarte / Marina Damato
Media: Luiz Fernando Vieira / Fabio Freitas / Evandro Soares
Print production: Carla Lustosa / Edson Harada
TV Production: Rodrigo Ferrari / Stella Gafo
Production Company: Margarida Filmes
Director: Caio Rubini
Sound Design: Jamute
