GLOBAL, MARCH 12, 2013 – Media services provider DG is introducing a more vibrant and unified brand identity through a redesigned logo and a focused tagline.
The tagline ‘Spot On’ adds to the new corporate logo sported in bright purple, and speaks for the integration of teams and solutions DG has been implementing over the past few years as the company aims to offer the best in multi-screen, technology and service.
According to the DG, the new consolidated brand symbolizes its approach to TV and online ad campaign management – encompassing multi-screen delivery, cross-channel analytics and unified asset management.
"We’ve merged the world’s best technology, services and processes to support every spot you run on every channel. As a result, whatever your campaign goal, our solutions and services always aim to be spot-on," explains Neil Nguyen, DG Mediamind CEO and president.
"We’re honored to continue our service to you as one unified brand. We’ve built our new identity on a legacy of delivering more spots than anyone, anywhere. And we look forward to helping you deliver your message and reach your desired audience – wherever they may be."
DG now offers the following solutions:
DG MediaMind – Online ad management platform
DG VideoFusion – Cross-platform video management
DG Peer39 – Semantic advertising technology
DG SourceEcreative – Creative resource library
DG Mijo – Post-production content customization
DG TreeHouse – Direct response production
DG PathFire – Long-form content syndication
Sponsor
