ASIA-PACIFIC – BEIJING, CHINA, NOVEMBER 12, 2010 – Ng Tian It joins BBDO/Proximity Beijing as executive creative director of BBDO/Proximity Beijing, reporting to Greater China Management team. This marks his return to China, where he was formerly ECD of Lowe China.
Known in the business as a change agent, Ng Tian It has played a significant part in the turnaround of McCann Erickson and Batey, while winning many coveted international, regional and local creative awards.
Ng joins from Lowe & Partners, where he was the global creative director on Unilever’s Clear haircare brand and chief creative officer of Lowe Singapore.
Leong Wai Foong, ECD of BBDO Greater China said, “Tian It is well known as an extraordinary executive in the global advertising creative business. He will definitely add to our already strong reputation for original creativity. His outstanding talent will mean more great work for our clients, and his drive can help BBDO to maintain its rapid and sustainable development in China.”
Said Ng, "I count my blessings to have joined the reigning Global Network of the Year and above all, one big happy family in the Greater China setup."
He continued, "Much has been said of people being the most important resource yet how often do we see companies actually taking it seriously, especially in a climate ruled by survival and hard cold results? In BBDO China, I’ve seen how running a happy setup can truly beget phenomenal success, and am indeed honoured to be part of it."
