Channel Factory
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Insight
Study on Australian consumers find that ‘grey’ video content can diminish ad effectiveness
SYDNEY, AUSTRALIA — Running ads next to “Grey,” or content that may not necessarily be deemed unsafe or unsuitable in…
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Insight
Insight: New research from Channel Factory reveals 52% of consumers watch short form social video content for entertainment and relaxation
SINGAPORE — Adults across the globe are increasingly turning to short form social video on platforms like YouTube, TikTok, Snapchat,…
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People
People: Former PubMatic’s Marcus Pousette joins Channel Factory as Managing Director for Southeast Asia
SINGAPORE — Leading global brand suitability platform and YouTube measurement programme partner, Channel Factory, appoints former PubMatic Country Manager, Marcus…
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People
People: Channel Factory targets APAC growth with key hire
SINGAPORE — Channel Factory, the global brand suitability and YouTube measurement programme partner has appointed Alex Littlejohn as Managing Director…
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