MindShare Philippines has recently hired Crisela Magpayo for the newly created position of Director of Digital Practice as MindShare Philippines launches MindShare Interaction on April 30.
MindShare Philippines will be one of the first full service media agencies that will offer a fully integrated digital service to its clients as part of the total media mix offer.
“It was quite a long and exhaustive search for the right person to lead our interaction business. And Crisela has all the right qualities I was looking for. She has a very solid client service background coming from Ogilvy & Mather, very entrepreneurial, very knowledgeable on the latest digital innovations and trends and most importantly lives and breathes the medium,” from Bunny Aguilar, General Manager of MindShare Philippines.
“My role as I see it is to make our clients and colleagues ask what if there was actually another way to build brands beyond traditional media and what if we pushed for interactivity vs. just sticking an ad onto a site? In the spirit of the Internet, where companies have invented new business models, new ways of doing things, my hope is that Mindshare Interaction’s advocacy for digital media can also change the way brands and consumers communicate,” this Crisela shares as she moves into her new role.
MindShare Interaction is the leading digital agency in Asia Pacific, with 183 dedicated digital media experts; it is the only agency that had dedicated digital personnel since 1999. It has centers of expertise in search, mobile advertising and communities. And works with a global network of technology partners like 24/7 real media, for search solutions, and companies like Dynamic Logic and M:mobile for digital focused research.
