Only 13 Asian ads shortlisted in Film Lions; BBDO Guerrero/Proximity’s ChildHope spot included

Out of the 19 entries from the Philippines, only one has made the cut, ChildHope "Lottery" by BBDO Guerrero/Proximity Philippines. The spot was directed by the agency’s former ECD Joel Limchoc.

Out of the 19 entries from the Philippines, only one has made the cut, ChildHope "Lottery" by BBDO Guerrero/Proximity Philippines. The spot was directed by the agency’s former ECD Joel Limchoc.

If it’s any consolation, "Lottery" is one of only 13 TV/film ads from Asia to make it, a small number considering there are 359 ads shortlisted in the category. India has five; Japan, three; Thailand, two, Hong Kong and Korea, one.

Sponsor
  • Parle Agro "Water Hose" by Creativeland Asia Mumbai
  • Parle Agro "Tummy" by Creativeland Asia Mumbai
  • Pidilite Industries "Fevicol Moustache" by Ogilvy & Mather Mumbai
  • Breakthrough Trust "Software Engineer" by Ogilvy & Mather Mumbai
  • Breakthrough Trust "Bus Driver" by Ogilvy & Mather Mumbai
  • Toyota Motor "Couple" by Dentsu Tokyo
  • Adidas Japan "Hole" by TBWAHakuhodo Tokyo
  • Nike Japan "Music Shoe" by Wieden+Kennedy Tokyo
  • Thai Life Insurance Co. "Que Sera Sera" by Ogilvy & Mather Bangkok
  • Muang Thai Life "Bridge" by Ogilvy & Mather Bangkok
  • Samsung Electronics "A New Dimension in TV" by Chi & Partners London
  • Childhope Asia Philippines "Lottery" by BBDO Guerrero/Proximity Philippines
  • Harmony House "Airbag" by Leo Burnet Hong Kong

Winners will be announced on June 26th.

In the meantime, watch "Lottery" below and hope that luck will be on our side.

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