Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Orange, Publicis Conseil turn digital scams into a musical ‘scamphony’
Fraudulent calls, suspicious texts, phishing emails, dubious notifications, fake parcel deliveries, fake bank advisors… Scam attempts have multiplied to the…
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McDonald’s India launches Spicy Patakha Range for the festive season
As families come together to celebrate the festive season, McDonald’s India (West & South) is bringing a bold new flavour…
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Lamborghini, Dentsu Creative Italy redefine performance with ‘Living Twice’
Innovation is not only about performance, technology or breaking new ground. For Automobili Lamborghini, it is about continually challenging what is…
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IKEA Philippines and BBDO Guerrero launch ‘One Piece at a Time’ brand proposition
BBDO Guerrero and IKEA Philippines have joined forces to usher in a new chapter for the brand in the country,…
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Jackie Chan becomes ‘Jackie-zhan’ in Kaspi.kz’s new Kazakhstan campaign
Jackie Chan has officially become Jackie-zhan in Kazakhstan – at least for Kaspi.kz’s latest advertising campaign, created by GForce Grey.…
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AAA Insurance finds a new sound for life’s milestones with Fred & Farid New York
For generations, AAA has helped members protect what matters most with dependable insurance solutions, trusted advice and exceptional service. Now,…
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Subway, Saatchi & Saatchi turn customization into a brand superpower with ‘Get Your Own Way’
Subway has launched “Get Your Own Way,” a new brand proposition for EMEA, brought to life through an integrated campaign.…
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Cathay Cargo takes its supply chain Ssory to the MasterChef Asia kitchen
Cathay Cargo has partnered with Warner Bros. Discovery on a special challenge featured in episode two of the new reality…
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Mastercard’s ‘Tap Into My Heart’ makes payment safety part of the story
As digital payments become increasingly embedded in daily life, helping consumers stay safe and secure has never been more important.…
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Toyota HiLux turns a muddy hillside into a dance floor in Saatchi & Saatchi’s latest campaign
Toyota Australia and Saatchi & Saatchi Australia have launched ‘Mud Dance’, the latest instalment of the enduring ‘Don’t Send a…
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Spice up your world with Sprite: The story of Filipinos’ love for all things spicy
Many Filipinos love spicy food, from sisig and Bicol express to spicy noodles and chicken wings with a kick. Pinoy…
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KFC Australia turns its new chicken tenders into a boyband in ‘More Tender Than Ever’
KFC Australia has launched “More Tender Than Ever”, a new campaign via Special, introducing its revamped Chicken Tenders and an…
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LEO Singapore turns AI into a new creative canvas for Standard Chartered’s F1 story
Formula 1 is one of the world’s most iconic visual sporting environments. Yet accessing the cars, drivers, teams, circuits and…
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