LONDON, UK – After the success of The Journey with Visit Singapore, Creative agency Komodo in collaboration with Visit Malta, introduces Meet Me in Malta: The Social Bucket List. It is a gamified, creator led travel experience crafted to ignite the wanderlust of Gen Z and Millennial audiences across the US, Australia, Europe and Ireland.
At the heart of the campaign is a social first narrative built for virality and resonance. TikTok’s leading creators will embark on a series of curated, bucket list adventures across Malta’s most iconic locales: from the unspoiled beauty of Gozo and Comino’s Blue Lagoon to the timeworn alleys of Valletta, Mdina, and Rabat. Engagement comes in the form of the audience being in control. Viewers will co-pilot the journey through real time polls, cryptic clues, and interactive challenges.
Whether joining a traditional regatta crew in the Grand Harbour, chasing sunsets in Mdina or indulging in wine tastings at the Inquisitor’s Palace, every experience is meticulously designed to be shareable, spontaneous and socially driven.
Visit Malta hopes that the creators’ young followers will add Malta to their bucket lists as well as the campaign aiding in the island’s diversification of its tourism market by attracting new regions and emerging markets.
Nick Seymour, co-founder at Komodo, comments: “Younger audiences don’t want ads – they want experiences. With Meet Me In Malta, we’re turning travel marketing into entertainment. This campaign is about placing creators and their followers in the driving seat – solving clues, unlocking hidden gems, and discovering a version of Malta they won’t find in a brochure. Along with The Journey, this campaign represents a new era of influencer marketing, one that prioritises authenticity, engagement, and audience participation.”
Carlo Micallef, CEO of the Malta Tourism Authority, comments: “Visit Malta believes that the future of tourism lies in emotional connection and cultural discovery and with ‘Meet Me In Malta’, we are inviting a new generation of travellers to engage with our islands in a way that is authentic, immersive, and community-driven.”
Komodo is already in talks with tourism boards around the world to roll out similar campaigns under The Journey umbrella, where tourism becomes the content, allowing social audiences to become part of the adventure.
