creativity
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The Magazine
Educating Creativity: Building the Next Generation
Words by Paolo Mercado Illustration by Dymo dela Peña “Creativity cannot be taught, but it can be killed.” wrote American…
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Global News
BREAKING: Publicis Groupe unveils Marcel
Marcel to accelerate the transformation of Publicis Groupe from a holding company to an 80,000-person enterprise platform Publicis Groupe today…
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Global News
D&AD IMPACT shines light on creativity as a force for good
LONDON – D&AD Impact is a global initiative and awards programme that exists to shine a light on the power…
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Digital News
Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds
SINGAPORE – Poor data application in the creative process is leading to a significant wastage in digital ad spend, according…
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Philippine News
Data, AI, Machines, and Creativity: An outlook from a data seer
The days of “big data” being the industry buzzword have long passed. Today, businesses, manufacturers, producers, and even governments are…
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Philippine News
Register now for the 4th adobo Festival of Ideas: Creativity at the Heart of Digital: Tech, Data and AI!
Creativity emanates from fertile human minds, and it is human to keep pushing creative boundaries. As digital technology and data-driven…
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Global News
ADFEST champions creativity first and announces next year’s dates and theme
PATTAYA – ADFEST has announced its dates and theme for next year’s festival of creative ideas. The four-day festival will…
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Press Release
adobo MAINCOURSE: The Art of Copywriting (and Handwriting) in the Digital Age by Leigh Reyes
Excellent copywriting in the digital age sparks curiosity, triggers interaction, overcomes distraction, and holds attention. adobo MAINCOURSE presents The Art…
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Campaign Spotlight
Sun Life releases new set of digital shorts
Sun Life of Canada (Philippines), Inc., the number one life insurance company in the Philippines, is marking the 4th Financial…
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Global News
The Lion of St. Mark: David Droga on being scrappy, hard work, the craft, and caring
Despite the heights David Droga and his multi-awarded agency, Droga5, has reached, the Australian native and now Lion of St.…
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Global News
RECAP: Creative Summit at Creative Week 2017 Features Talks by George Lois, Nick Law, Ted Royer, Melody Lee, Rich Tu, and Christine Lane
Now on its second year, the Creative Summit returned with yet another roster of high-profile speakers and clients. Ready to…
Read More » RECAP: Creative Summit at Creative Week 2017 Features Talks by George Lois, Nick Law, Ted Royer, Melody Lee, Rich Tu, and Christine Lane
Now on its second year, the Creative Summit returned with yet another roster of high-profile speakers and clients. Ready to…
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The Magazine
Creativity is a rich resource available for free
By Bong R. Osorio Creativity is the ability to come up with fresh ideas. As a kid, you discover people,…
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