GLOBAL – NOVEMBER 2010 – The industry must have seen it coming. Quitting advertising entirely in August after two decades as one of the world’s most famous names in the business, Alex Bogusky made adland wonder what’s next for him. It’s not a complete reinvention for the Crispin Porter + Bogusky founding partner–he has made his calling known, with a diet book and a green business to his credit.
FearLess literally has Bogusky’s name written on it, but given that he is not quite a household name, the pull for the man on the street is not his personality but what he used to be. While still chief creative insurgent, Bogusky is not the sole revolutionary in his consumer advocacy, nor is he turning back on all of consumption (would you like a FearLess t-shirt?), just the wasteful, environmentallly questionable parts of (which is most of it). And being the social media celebrity that Bogusky is, this revolution will be tweeted.
Consulting, speaking and design opportunities being offered. Current pro bono projects of FearLess are a draft for a new Consumer Bill of Rights and a non-GMO video. Creatives are welcome to be part of the Force.
Watch the online show, read the blog or pick up threads at fearlessrevolution.com.
