MUMBAI, INDIA – In a bold stride towards energizing India’s sustainable future, dentsu X India has clinched the integrated media mandate for Okaya Power Private Limited, a frontrunner in the power solutions space. The win comes on the heels of a high-stakes multi-agency pitch, and will be steered from dentsu X’s Gurugram hub.
As per the mandate, dentsu X – the data and tech-driven agency from dentsu India – will spearhead media planning, strategy, and investment management across platforms. Leveraging its data-led intelligence, the agency will develop powerful, performance-driven media solutions to scale Okaya’s brand impact.
Commenting on the partnership, Sujata Dwibedy, CEO, dentsu X India said, “We are thrilled to partner with Okaya Power at this exciting stage of their growth journey. At dentsu X, we believe in building experiences beyond media, and this mandate is a testament to our ability to integrate data, technology, and creativity to deliver real business outcomes. We look forward to creating meaningful impact and taking the Okaya brand to even greater heights.”
Arush Gupta, CEO, Okaya Power added, “As we evolve into a more consumer-connected and future-focused brand, our collaboration with dentsu X empowers us to unlock deeper insights, smarter media strategies, and sharper storytelling. This partnership will help amplify Okaya’s voice across platforms, strengthen our emotional connect with consumers, and accelerate our journey toward becoming a truly loved and trusted power solutions brand.”
