Grey Group Australia recently won the Colorado retail account, taking it from incumbent Moon Design. Colorado is one of Australia’s major specialty retail groups that operates over 150 stores in Australia and New Zealand.
This represents a major win for the agency that is tasked with the entire product launch and all ATL and BTL work for the brand.
Talking about the win, Ant Shannon, Grey Group Australia ECD says, “It could turn out to be our biggest retail client, and it’s in fashion, which suits our existing client list. One of their major reasons for the move was the enthusiasm and creativity shown by Grey Group.”
He adds that the previous campaign wasn’t particularly engaging and Colorado was looking for more brand momentum driven by the advertising.
adobo magazine. The Word on Advertising.
