ASIA-PACIFIC – HONG KONG, SEPTEMBER 2, 2013 – The American Tourister brand is banking on world domination with its 80th anniversary campaign created by JWT Hong Kong and parent company Samsonite Asia.
The ’Take on the World’” campaign highlights the freshness and technology of the new Vivolite range.
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Pulled over the cobble stones and banging on the cement steps of Paris, American Tourister’s luggage proves its durability.
’Take on the World’ launched in Korea last July and will spread out across Asia Pacific in the following months with its print ads showcasing different landmarks and travellers all over the world.
“‘Take On the World’ is meant to evoke that rush of excitement we feel when we’re about to go on a great trip, especially from the perspective of today’s young and optimistic travelers who are eager to see the world,” says Lo Sheung Yan, chairman of JWT’s Asia Pacific Creative Council.
“Last year’s ‘Take On the World’ concept captured the fun, young and international spirit of American Tourister, and we’re happy to bring it back this year with a fresh and exciting new story,” says Kelvyna Lam American Tourister business director for Samsonite and American Tourister in Asia Pacific.
