digital marketing
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Digital News
The current status of digital marketing in the Philippines
By Bong R. Osorio A white paper on the State of Digital Marketing and digital marketing trends in the Philippines…
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Brand & Business
Explore the potential of Mixer & Lucie, Dentsu Next’s tools for modern brand-consumer engagement
SHANGHAI, CHINA — Dentsu Next, part of DENTSU CREATIVE, debuted MIXER & LUCIE, which reinforces its commitment to establishing meaningful connections with modern creativity between brands and consumers through the…
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Brand & Business
DoubleVerify unveils AI-powered algorithm optimizer customized for advertisers’ KPIs with Scibids
SINGAPORE — DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Algorithmic…
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Digital News
Podcast: TRUELOGIC DX returns in podcast first ep: The Fundamentals of Digital Marketing
MANILA, PHILIPPINES — What does it mean for business to be in the digital realm? With nearly half of the…
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Insight
Insight: Truelogic on emotional marketing and digital – why they work together
MANILA, PHILIPPINES — We all know from experience that consumers need information and time to check a product or service…
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Global News
Brand & Business: AnalogFolk Group invests in technology engineering and automation with the launch of ‘With Robots’
LONDON, UK – AnalogFolk Group (AFG), the progressive global marketing and technology group, creating a smarter future for people, brands…
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Global News
Brand & Business: Cheil Worldwide makes investment in HIVELAB
SEOUL, SOUTH KOREA — Cheil Worldwide signed an investment agreement with HIVELAB, a digital convergence company in South Korea, to…
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Global News
New Business: PNJXN wins the digital marketing mandate of Stok Palace Heritage Hotel, the 200-year-old palace of the Namgyal dynasty in Ladakh
BENGALURU, INDIA — Bengaluru-based boutique communications and marketing strategy agency PNJXN has bagged the digital marketing portfolio of the Stok…
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Technology
Brand & Business: Digital marketing helps businesses survive the pandemic via AdSpark
MANILA, PHILIPPINES — Many businesses in the country were able to survive the impact of COVID-19 through the help of…
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Fashion
Brand & Business: Zilingo Philippines joins the Department of Trade and Industry’s regional Zoom shows to empower MSMEs in the country
MANILA, PHILIPPINES — Zilingo, one of the fastest-growing technology platforms in Asia, joins the growing e-commerce roster of the Department…
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People
People: McCann Worldgroup China boosts leadership team with new General Manager appointed
SHANGHAI, CHINA– McCann Worldgroup China today announced that Wu Shu has joined McCann as General Manager. Shu will lead the…
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Press Release
Brand & Business: R/GA Sets Out to Bridge Customer Experience Gap with Lean Stack Offering in Asia Pacific
SINGAPORE — R/GA has established a Lean Experience Stack offering in Asia Pacific, enabling clients to create best-in-class digital experiences…
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Global News
adoboExclusive: Re-routing Digital Marketing on Waze for Advertisers–Branded Pins, Localized Voice Prompts and More
The city of Manila — filled with swarms of workers, entrepreneurs, and students trying to move from one place to…
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