Duolingo
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adoboPicks
adobo Picks September 2025: From Grindr to mascot sumo wrestling, these 5 campaigns defined September’s creative energy
MANILA, PHILIPPINES – In advertising, the race to stand out never slows down. Brands and creative agencies have been pushing…
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Campaign Spotlight
From meme to phenomenon: How Duolingo became China’s summer obsession
SHANGHAI, CHINA — This summer, Duolingo did more than join the conversation in China – it became the conversation. With…
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Insight
Can brands still seduce the loneliest generation?
MANILA, PHILIPPINES – Social scientists are alarmed. Marketers and brands are even more panicked. We are witnessing a peculiar crisis.…
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Campaign Spotlight
Duolingo haunts Halloween parties in Shanghai as a reminder for users to not miss their streak while on a night out
SHANGHAI, CHINA — Following Duolingo’s recent appointment of FRED & FARID Shanghai to ideate and create social media content for the…
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Campaign Spotlight
Duolingo turns kisses into language lessons in new summer campaign
TOKYO, JAPAN — Summer is the perfect time to take a break from the daily grind, unwind, enjoy outdoor activities, socialize,…
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Campaign Spotlight
Duolingo offers buckets of Fried ‘Chicken’ in exchange for learning sessions during the holidays
TOKYO, JAPAN — Consistency is key when learning a language; that’s why Duolingo doesn’t spare any effort in reminding its learners to do their lessons…
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Campaign Spotlight
Campaign Spotlight: Duolingo invited every Emily in the world to improve their French for the launch of “Emily in Paris” season two
PARIS, FRANCE — For the launch of Season Two of “Emily in Paris”, Duolingo offered its premium membership, Duolingo Plus,…
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