Elizabeth Herbst-Brady
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Digital News
Yahoo DSP expands offerings with new identity testing capabilities for insight gathering
SINGAPORE — Yahoo announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo DSP. The…
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Digital News
Yahoo launches new AI-powered suite for advertising optimization and forecasting with Yahoo Blueprint
SINGAPORE — Yahoo Advertising recently launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP.…
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