ASIA-PACIFIC – Grey Mumbai has bagged the creative duties of Killer Jeans, one of the largest-selling denim brands in the premium menswear category in India.
Karan Rawat, who recently joined the agency as Executive Creative Director, has had a long-standing relationship with the brand. The recent strengthening of the creative team at Grey Mumbai has worked in the agency’s favor.
 

On winning the account, Hari Krishnan, Grey Mumbai’s VP and Branch Head, said, “We are thrilled to have added a fashion brand like Killer Jeans to our portfolio. We will apply our learning on the youth segment and our integrated marketing skills to consolidate the equity for brand Killer amongst the youth.”
 

Sandeep Varma, VP of Marketing at Killer Jeans, said, “We were impressed by Grey’s all-round skills. We look forward to some fresh new ideas that will take our brand to the next level.”

